(Photo Credits: Raya Al-Hashmi)

By: Anne Richardson, Principal + Media Director at Richardson Media Group

Richardson Media Group has embarked upon a journey to become a more sustainable, socially responsible business. We recently joined New Hampshire Businesses for Social Responsibility. Our team has regular conversations about how to apply what we are learning about social responsibility to our professional services business. Now that we are shining a brighter light onto our collective purpose, we realize that our sustainability story began years ago.  

As a strategic media planning and buying agency, we deliver targeted media campaigns, smart content, and SEO services to clients across a wide range of industries. Like many small businesses, we couldn’t afford to be too restrictive when we were starting. We always sought customers and partners who mirrored our values-based approach and modeled social responsibility. However, it wasn’t a deal-breaker if they didn’t adhere to those tenants. A few years ago, we began to see our selection criteria becoming more defined.

The loss of a dear friend leads to a new symbol and meaningful action.

In October 2017, three years after launching Richardson Media Group, my closest childhood friend lost her battle with a rare and aggressive form of cancer. She had been someone I relied on during the most pivotal moments in my life. Over 35 years of friendship, we navigated the ups and downs of marriage and motherhood, built our careers, and shared our dreams.

A few weeks before she passed, my friend challenged me to pick a symbol that would remind me of her when she was gone. I remembered when we were kids we used to laugh about how little we knew about the birds and bees. So, for me, the answer was easy. Our symbol would be the bee.

Since then, I can’t tell you how much more aware I am of bees and their environmental impact. I seek out all types of bee images and enjoy exploring a newfound interest in beekeeping. But the greatest surprise is how much I’ve learned from the bees and how directly my interest in bees ties into our desire to build a sustainable and socially responsible business. 

A bee colony is an aspirational model for our business.

Within a hive, bees hold a myriad of roles and carry out a range of tasks to keep the nest safe, sound, and well-provisioned to ensure the future of new offspring colonies. Scientists have discovered that worker bees of all ages can perform any of these tasks, from scouting for new forage sources to protecting the hive from invaders. Productivity mainly depends on the amount of nutritional sustenance available to the colony. Communication takes the form of dancing, especially when it comes to foraging operations. Bees swarm when their nest gets too dense to support more than one queen. Swarming is a natural progression that allows the hive to stay healthy.

Looking at the bee colony as an organizational and functional model, we can easily detect a metaphor for healthy and productive human societies, including businesses. 

To use the advertising industry as an example, agencies like ours rely on the work of coordinated teams performing tasks in tandem with one another every day. Successful projects result when individuals on these teams complete their assignments according to agency expectations and preset protocol. Fortunately, inter-agency communication doesn’t have to happen through interpretive dance. Rest assured, however, that there’s no shortage of creative expression around the office. Finally, as is true of the bees, we won’t hesitate to move to a new space in order to meet the needs of our team.

Implementing the lessons we've learned from the bees.

Our team continues to grow, and our business continues to mature. Today, we regularly meet to share ideas about how we can become more sustainable and socially responsible — both as a business and in our personal lives. We’ve brought bee symbolism into the office to remind us of our goals. We’ve redoubled our efforts to become more sustainable and socially responsible while partnering with clients and creative agencies that also embrace a socially-responsible business model. We especially enjoy working with independent schools, colleges, and universities and feel gratified when we learn how they, too, are on the path to sustainability.  

Long-term change is hard, and adapting a socially-responsible business model designed for large companies to our smaller agency can be overwhelming. But if we acknowledge that even small steps have a significant impact in the aggregate, the effort we are putting into this initiative becomes more manageable and fulfilling. 

Donating to bee conservation organizations, reducing waste, recycling, and printing on both sides of the paper sometimes feel like small, inconsequential actions. But taken together with the efforts of like-minded businesses, these simple steps make a tangible difference

As we continue our journey, my team and I will map out our progress as we pivot towards sustainability. We’ll share stories about what we learn on social media and our blog. We hope this conversation will give us the opportunity to forge new agency partnerships and work with more clients who share our conscientious view of the world. We’re also determined to do our part to use our voice to impact how the marketing industry communicates about critical environmental issues.  

What started with love for a dear friend has expanded into a deep respect for one of nature’s most beautiful organisms. In turn, it has opened the door to changing how we do business, hopefully leading all of us towards a more sustainable future.

Throughout the year New Hampshire Businesses for Social Responsibility collects "Just One Thing" stories of sustainability initiatives from across the state, in the areas of community, environment and workplace. These leading efforts are then showcased as part of NHBSR's Sustainability Slam in the fall. Last year MegaFood won NHBSR's 2018 Sustainability Slam for its innovative workplace initiatives.

MegaFood is a wholefood supplement company that was founded in New Hampshire in 1973. MegaFood's motto of Nutrition with Ambition™ is especially apt for a company that leads with world changing models, creating healthy wholefood supplements through processes that regenerate both the land and our local communities. As a certified B Corp, MegaFood is considered a world leader in sustainable business practices. Moreover, the company strives to amplify their positive impact year after year.1922283611.jpg

B Corp certification is granted to companies that uphold the highest standards for social and environmental impact and accountability and was always a very natural fit for MegaFood. As part of the process of completing the B Corp Business Impact Assessment, MegaFood evaluated its employee payment structure through a living wage lens. Calculated based on geography, living wage is a standard metric published each year by research from the Massachusetts Institute of Technology. It incorporates the cost of living in an area with the wage an employee would need to make to cover basic needs. MegaFood's Just One Thing story at NHBSR's Sustainability Slam last fall shared how the company raised wages for employees to ensure all were making a good living wage.

Through reviewing its employee compensation structure, MegaFood initially discovered that, compared to other similarly sized manufacturers, they ranked highly in the percentage of employees paid a single living wage. But the wholefood supplement manufacturer didn't stop there. Wanting to do even better for their employees, MegaFood made a commitment to pay all of its employees an even better living wage, a model they continue to evaluate and strive to improve. Just recently, the wholefood supplement manufacturer committed to paying all employees at least 25% above the single living wage to a thriving wage.

Such a sweeping, company-wide effort might sound daunting and complicated, but Ashley LaRochelle, MegaFood’s Director of Vision Activation, says, “Our amazing People team crunched the numbers, explained the shared value, and made final recommendations to our Executive team. We were able to implement changes within a year! The jump to living wage and then to thriving wage was only a bit of a challenge the first year. After that, these people processes for assessing employee compensation and making sure it continues to be the best that we can do each year just became standard.” 


The impact on the lives of employees was immense. MegaFood employees themselves proudly took to the stage at NHBSR's Sustainability Slam, and spoke about not only being better able to afford things like childcare, continued education, healthcare, and home ownership, but also be able to build up a savings and for retirement. Paying employees well is characteristic of MegaFood's broader compensation package, which includes 12 weeks of primary and 6 weeks of secondary caregiver leave, paid medical family leave, extensive healthcare coverage, and paid volunteer hours. Raising wages for employees had the indirect benefit of helping MegaFood with recruitment and retention in a highly competitive manufacturing field, a win-win all around that shows just how much a company thrives when its people do.

Connect with Ashley and learn more about MegaFood at the NHBSR Sustainability Slam on November 7, 2019. You can register now at


Watch Megafood's winning Just One Thing story video here.


Register for the Sustainabilty Slam here.

Photo Credits: John Benford Photography

11129824_612070798928897_770629826918712800_n.jpgBy: Dee Fitzgerald, Marketing and PR Manager at W.S. Badger

The global youth movement is sounding the alarm on the climate crisis. Ever since Swedish student Greta Thunberg went on strike in August 2018, students around the world have organized school strikes demanding bold climate action. This September, youth are calling on all of us (individuals, business leaders, change makers, public officials and everyone in between) to join them in catalyzing action in our communities. As a sustainably driven business and a member of NHBSR, we’re answering the call by joining and amplifying the #ClimateStrike. Will you join us?

September 20th kicks off a week of action. Millions will walk out of their workplaces and homes to demand immediate, just and equitable climate solutions on scale with the crisis before us.


Here’s how you can get involved

Join a Climate Strike - Find a rally near you at

Donate to the Youth Climate Action Fund - Consider donating money to help support the movement. The Youth Climate Action Fund provides financial support to local youth strike groups who apply for funding.

Spread the Word - Help mobilize, amplify, and encourage participation. Talk to neighbors, family, friends, teachers and administrators at your local schools. Empower and support young people in joining a strike.
Sign the Joint Business Statement on Global Climate Strike - Join us and other businesses like Seventh Generation, Patagonia, Lush Cosmetics, Ben & Jerry’s and countless others in supporting the strike. Add your business here.


Here’s what Badger is doing

Closing our office - The building will be shut on September 20th to allow employees to volunteer at local regenerative farms, and participate in local climate strikes. 
Amplifying #ClimateStrike - We’ll use all our communication channels to get the word out.
“Green Out” - On September 24th, for 24 hours, our website will be closed for business. Visitors to our website will instead find #ClimateStrike messaging and a call to action.
Donating 5% of all sales to climate action non-profits - From Sept 16-27, five percent of all sales generated on will go to organizations supporting climate action. 

Are you ready to join us? Share what you plan on doing to support #ClimateStrike this September.  

Contact Dee at to learn more about W.S. Badger's Climate Efforts!


(Photo Credits: Taylor O'Neil)

FEATURING:  Carrie Mayo, Founder and Owner of MAYO Designs

Carrie Mayo started MAYO Designs, a web design and marketing agency, 19 years ago. A self-starter with big ideas and an abundant skill set, she was able to launch her own company and cover everything from client relations and design through to bookkeeping and coding. As Carrie's client base and projects grew, she had to bring on more designers and project managers. As technology advanced, MAYO Designs was perfectly poised in its strong command and understanding of traditional marketing and media strategies as well as its expertise in new and expanding social media and web platforms. Covering such a diverse range of communications and design services, the company flourished. Now MAYO Designs is a team of eight highly motivated and talented creative minds.

With such a high demand for MAYO's services, Carrie realized that her team could choose to serve the clients they were most passionate about. Today, MAYO’s focus is on companies and organizations committed to making our world and communities better. They have also encouraged their existing valued clients to be more sustainable. Carrie recalls, "We really wanted to bring an additional sense of purpose to our work and focus efforts to where our hearts were, to make sure on a daily basis that what we do aligns with our values."

Following this mindset of leading with the heart, Carrie describes how MAYO Designs encourages clients to focus on their own values and what's most important to them. This personal approach to storytelling is key to MAYO's highly successful marketing strategies and is facilitated by the company's approach of working alongside their clients as a team. Carrie says, "This may sound strange, but we want to understand what our clients’ dreams are. They started their business for a reason. Also, joy comes in many forms. We find joy in the work that we do and work to bring our clients to that place of joy, to cherish their dreams and stories."

Carrie is NHBSR's newest PR & Marketing committee member and is excited about connecting with like-minded individuals. She says, "When you find people who think like you, you're talking the same language and you're on the same wavelength. Being able to contribute in this way builds up great energy and possibilities." As a new NHBSR member, she hopes to align her efforts with the inspiring and impactful work of others in the sustainable business community.

Connect with Carrie to learn more about MAYO Designs at or by phone at (603) 817-1575.

By: Jeff Baker, Presdient and Creative Director at Image 4

bf_image4.jpg (Photo Credit: Christine Carignan, Business NH Magazine)

At Image 4, we work with our clients not only to present their Brand, but also to help them discover, align and refine their Brand. The reason is that an Authentic Brand is a powerful Brand.

Recently, a perfect example presented itself when Bank of America took the decision to cease funding private prison companies.

B of A senior management toured the detention centers at the US/Mexico border. The management team decided that the conditions in those centers did not reflect the values that B of A lives by. By extension, B of A management realized that their support of the for-profit penal industry was going to reflect badly on their Brand.

In today’s on-line, all-the-time world, we all can discover who you and your Brand truly are in a matter of moments. Yelp, Twitter, LinkedIn, Facebook – all are capable of revealing how your staff and company really operate. Brand management is no longer a press release, it’s a day-to-day, all-encompassing mission that must begin with your company’s core values, flow through staffing and training and operations, and make its way authentically to the end-user consumer.

Let’s contrast Bank of America with Wells Fargo. Wells Fargo had a culture that allowed and even encouraged managers and front line employees to manipulate, take advantage of, and even falsify customer interaction with the bank, all in the pursuit of dollars. Very clearly, senior management failed to set and manage to a set of values that aligned with their customer interests.

The result was predictable – Wells’ behavior was discovered, the Brand – built so carefully over 100 years – is deeply tarnished, management has been replaced, staff has been fired, fines have been levied, and tens of thousands of customers have fled to another banking relationship. Wells Fargo will survive and may grow and return to their once-prominent Brand position, but at a terrible cost.

When we take on a Brand project at Image 4, whether it’s a completely new Brand or a Brand Refresh, the very first thing we seek to learn is the true, root Values of the organization. And if those Values and the desired Brand presentation are out of alignment, we work with our clients to think through that, to align the real Brand with the desired Brand position and, above all, to align with the company’s constituents – customers, shareholders/members, the community, etc.

We do this because there is nothing more powerful today than an aligned, authentic Brand. When your management, staff, community and clients are in alignment, you have a powerful business machine. Over and over we’ve seen well-aligned Brands outperform in revenue generation and operational efficiency. From Patagonia, Timberland and Ben & Jerry’s to Bank of America, J.P. Morgan, and Starbucks, Brands that have foundational values and execute in an aligned fashion deliver a customer and employee experience that not only creates customers, but creates Brand Advocates. What more can a business ask for? Because today, your success is About the Experience.

To learn more about Image 4 and connect with Jeff reach out to him through email at



By: Deb LeClair, Psy. D at Sojourn Partners

Conscious companies that are making a positive difference in the world understand how to shift the dynamics of fear into trust for all their stakeholders, giving them the financial advantage.  Recent studies indicate that organizations committed to business being a force for good decisively outperform the S&P 500. That makes sense given that a company who understands itself as an interconnected system to enrich lives is one that attracts and keeps talent, promotes customer loyalty and is primed to be in the know on the future needs of the marketplace.

On the world stage, New Hampshire leaders have been recognized for pioneering ways to place people and the planet on par with making profits.  This marks an evolution that going forward has to be supported with time and space.  Time to explore the values and perspectives that are emerging and space to expand into intentional action to bring it all into fruition.

Whenever we facilitate conscious leadership development, the practices of self and system-awareness are cultivated within the group mindfully and with an eye to real life application.  The atmosphere is one of respect for each other as you the participant move into:

  • identifying your beliefs 
  • discovering what holds you back 
  • trying out ways to empower plans stemming from liberated mindsets

These three considerations are what fuels conscious business building toward better attunement with your customers, co-workers and communities.

As facilitators, it is our imperative to work on our own leadership.  In any self-development forum I have taken part in, it works best when you feel safe to explore what is stirring in your heart to shift in your world and to open a line to the wisdom that will get you there.  So often, that wisdom comes from the collective of the group itself, especially one that is coming together with an intention of expanding awareness.

On September 26th, we kick off the 6-month NHBSR Conscious Business Leadership Program. At this writing we have a diversity of organizations participating which we have found to spark more energy and fun as we walk the path of conscious creation.  Check out for more information and to register.

Throughout the year New Hampshire Businesses for Social Responsibility collects "Just One Thing" stories of sustainability initiatives from across the state, in the areas of community, environment and workplace. These leading efforts are then showcased as part of NHBSR's Sustainability Slam in the fall. Last year W.S. Badger won NHBSR's 2018 Sustainability Slam for its innovative workplace initiatives.


W.S. Badger in Gilsum, NH is a socially-minded and mission-driven personal care manufacturer. As such, the company is committed to integrating sustainable practices across the board, from its supply chain, to its minimal processing of only the best natural ingredients, to how the company implements its own programs and initiatives.

Dee Fitzgerald, Marketing & PR Manager at Badger, asked the audience of NHBSR's Sustainably Slam last fall, "How do you create a company culture of sustainability that focuses on positive outcomes, inclusivity, accessibility, honesty, openness all while keeping it fresh and fun?" Badger's solution was to form a sustainability committee comprised of representative from all of the company's different departments. 

Initially charged with looking into ways to reduce waste and improve impact and efficiency, the committee now spearheads several different initiatives throughout the year. Most notable are the committee-led trash audits (resulting in a 77% reduction of waste), roadside cleanups, use of cloth napkins and air dryers in place of their single-use counterparts, and purchases of renewable energy credits and carbon offsets.


Badger's Just One Thing sustainability story at the slam highlighted the company's efforts to educate employees about more sustainable food choices. As Badger is very intentional about the sourcing of ingredients that go into their products, encouraging employees to be as intentional about what goes into their lunches was a very natural progression.


In addition to sharing presentations, posters and newsletters on the environmental impact of different food choices, Badger’s sustainability committee’s educational campaign culminated in an interactive demonstration for employees during lunch. As part of this staged demonstration, employees walked distances representing how far their food traveled to get to them. For example, participants had to walk further for choices like tuna, which are sourced from 8,000 miles away, than choices like local, organic veggies, which Badger employees can grow themselves at the company’s onsite Climate Victory Garden.

“It’s a great way to get our employees to really think about their own choices when shopping for food and it’s a relatable way for them to conceptualize their carbon footprint. We choose a day when the weather is nice and you can get a good exercise in from it, too,” says Dee. “Badger is actively engaged in this kind of work. We practice what we preach and encourage our employees to follow suit. The Climate Victory Garden we have a Badger, gives us an education opportunity around regenerative soils and allows employees, who might not have the access to do so at home, to grow their own veggies during breaks or at the end of the day.”

You can learn more about Badger’s employee-led sustainability committee by attending the slam on November 7, 2019 in Amherst, NH. You can also submit your own sustainability story to NHBSR’s Just One Thing Campaign. “I look forward to submitting a story again this year,” says Dee, “and encouraging and challenging other folks to submit as well. It’s a great way to get some recognition and I would also encourage recommending friends to submit or event nominating them yourself!”

Connect with Dee at our Sustainability Slam on Nov 7 at Labelle Winery in Amherst, NH! Any company or nonprofit in New Hampshire is welcomed to attend the Sustainability Slam and submit a Just One Thing story at Top submissions will be featured in the NH Business Review and presented at the Slam. This year's Sustainability Slam presenting sponsor is Velcro.

**Stories submitted by August 21 get entered into a drawing for free Sustainability Slam tickets and those submitted by August 14 get entered in twice!



Watch Badger's winning Just One Thing story video here.


Submit your Just One Thing story here.

Photo Credits: W.S. Badger

By Beth Tener, Principal of New Directions Collaborative

unnamed_3.jpgA few weeks ago, I attended my college reunion at Bates College. I co-hosted a conversation among around 60 alumni about leadership with my friend J.J. Cummings. Instead of a typical panel presentation, we invited everyone to consider this question:

Share a story from your experience of what you have learned about what it takes to be a successful leader (i.e., from your own experience or the leadership qualities you admire in others). What are common themes?

People were given several minutes to reflect on their own and then invited to share their story in pairs, followed by conversations in groups of four. (This 1-2-4-All process works well to get many meaningful conversations going throughout a room.) When themes were shared in the larger group, one mentioned several times was the importance of learning how to navigate failure.

Next, we asked them to discuss: How can Bates best prepare its students to be strong workforce leaders tomorrow? Here again, several people emphasized the importance of having experiences of trying and failing, and learning from them, e.g. that students should "take ownership of their failures and think of ways to resolve them." Others talked about this as "building grit."

An Experience in Navigating Failure

Several people mentioned one particular class that had the biggest impact on them. It was a Psychology class I took my senior year and I agreed it was my most frustrating, yet memorable class. The class was called Group Dynamics and had about 15 people. As I recall, it met once a week for three hours on a weeknight. Our first class, Professor Dick Wagner announced that it was up to us to organize how we wanted to run the class and learn about group dynamics. We had a text book. Then he stepped back and let us work it out.

One of my fellow students, Michelle Bennett, described it this way: “It was such a foreign concept, no format, no rules, no structure, just a group of students.  We had always had education and learning presented to us and with clear guidelines, a syllabus and expectations. This was uncharted territory. We literally had to create something from nothing. It was clear that we had never experienced anything like this before. I guess it is not a comfortable place to be and yet we were close to launching into the real world and the job market. Boy, did it feel uneasy and unsettling!"

Week after week, we had frustrating conversations, unable to work out a plan for how to cover the material. The group struggled to come to consensus on anything. We had no training in group process, facilitation, or in how to prioritize multiple options. No one seemed to want to compromise or let a few people decide.

We were learning first-hand how group dynamics work – or don’t work. The level of emotion and frustration ran high and was uncomfortable. The professor was fascinated to watch the process unfold. He said that he had never seen a class struggle as much as ours. Even so, he did not step in to teach or direct. Eventually, I think we landed on a plan of sub-teams teaching themes. The process of group dynamics not working was as much the learning as what was in the book.

Now at reunion 30 years later, people could recall so vividly what they experienced and learned in that class. I shared that I had gone on to become a facilitator, so perhaps the frustration of that class set the course of my career!

Discovering the Resources

The first year after college I worked in a consulting firm where I was trained in Total Quality Management, which included processes to help groups make decisions. We learned the multi-voting method, where each person gets 3 votes to pick the idea(s) they most like. It allows a group to quickly prioritize a list of ideas. I thought “Oh my God – if we had just had this method in Group Dynamics, it could have saved us hours of frustration!” It’s nice to recognize that now, years later, I have a tried-and-true tool box of resources for helping groups self-organize with no structure, e.g., strategic questions, the Art of HostingLiberating Structures, and our meeting design approach.

As I think about students today, the focus on standardized tests and competition to get into colleges and grad schools can drive a focus on perfection and avoiding mistakes at all costs. Reflecting on the experience in the class showed me the power of experiential learning and being put in positions where we had to struggle and experience frustration. What I also see, particularly as we think of the challenges ahead with a changing climate, is a need to train students in how to collaborate and self-organize when there isn’t a clear structure or road map of what to do.

Originally published on New Directions Collaborative


(Photo Credits: John Benford)

FEATURING:  John Benford, Founder and Owner of John Benford Photography

John Benford hadn't set out to be a photographer. A combination of factors: interests, experiences, and circumstances, however, set the pieces in motion and photography ultimately became his life's work. Like the composition of a picture itself, the contrasts and juxtapositions are what make the story rich and compelling.

In another life John, with his Master of Divinity degree, might have been a Unitarian Universalists Minister. He was always drawn to helping other and pursued a course of study that would allow him to do so. Yet, with a mind for science and math, he ended up working in corporate supply chain management as a data systems specialist. He pursued photography in his free time.

He took a leap of faith, though, when he decided that for two years he would commute to a photography school down in Boston. Always gravitating toward others who pursued the arts, he found his own calling in architectural and commercial portrait/lifestyle photography. This unusual combination of subjects, one very geometrical and technical and the other very organic and personal, mirrors John's own background. Good photography itself lends itself to this merging of the artistic and technical.

"I'm a visual storyteller and I want my images to convey the humanity of the people I am photographing in an authentic way. I strive to communicate a sense of place in the photographs I take. And, in a way" John expresses, "those two things are a foundation for anything we do around sustainability. When we connect with people and places, we see the need to respect, cherish, and protect them."

One of John's favorite projects to work on was for the NH Food Alliance. They asked him to photograph several farms and a match program for food stamps at a local farmers' market. "I get to use visual storytelling to help make the world a better place, to help people see the humanity in each other and in our communities, and to imagine how we can set up society to work for us all. These stories of our lives and stories of what could be are powerful and can change the world."

John will be photographing our Spring Conference on May 1, where sustainability leaders throughout the state will be sharing their own inspiring stories. Learn from and connect with the movers and shakers. Make sure you've registered at and be sure to connect with John and share your story.


View John Benford's Full Portfolio Here

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Throughout the year New Hampshire Businesses for Social Responsibility collects "Just One Thing" stories of sustainability initiatives from across the state, in the areas of community, environment and workplace. These leading efforts are then showcased as part of NHBSR's Sustainability Slam in the fall. Last year Pete and Gerry's Organic Eggs won NHBSR's 2018 Sustainability Slam for its invaluable contributions to not only New Hampshire communities, but communities across the US.

Pete and Gerry's in Monroe, NH is a 3rd generation, family-owned organic and free range egg producer. By partnering with over 120 small family farms, Pete and Gerry's is able to provide Certified Humane® eggs to households across the US, bucking a market dominated by conventional farming practices. And over the last five years, Pete and Gerry's has been bucking dominant players on another front, this time with the US Food and Drug Administration.

Pete and Gerry's winning Just One Thing presentation at NHBSR's Sustainability Slam centered on the company's campaign against the FDA's antiquated labelling restrictions on eggs. The administration's guidelines, which are based off of outdated and debunked research from the 1980s and 1990s, have shaped consumer perceptions of food over the past several decades. The FDA warns consumers about the cholesterol in eggs being a risk factor to cardiovascular disease and does not recommend eggs as part of a healthy diet and lifestyle. Meanwhile, other food items, such as Jell-o and canned soups can be labelled as healthy if the products are fortified with vitamins.

"Unprocessed, unadulterated and natural eggs are being regarded as unhealthy, while heavily processed foods loaded with sugar and salt are being labelled as healthy," says Paul Turbeville, Vice President of Marketing at Pete and Gerry's Organic Eggs, "It's a little heartbreaking to hear the same story time and time again. Someone will come up to us and tell us how much they love our eggs. They will say how wonderful and delicious they think our eggs are and that they love what we do to support family farms and communities. But then they also say they have to reduce eggs in their diet because of the cholesterol."

In 2015 the US Department of Agriculture and Health and Human Services worked collaboratively to update their nutritional guidelines based on current research. They changed their positon on dietary cholesterol and concluded that eggs can be part of a healthy diet and lifestyle. The FDA did not follow suit and their healthy labeling requirements actually do not match the nutritional guidelines from the USDA and Health Department.

"We reached a point of frustration," says Paul, "Because research was telling us how eggs are not a risk, but our consumers were still confused and being given all this dated information. So we asked: what role can we play?"

The answer?

"Take on the FDA."


Pete and Gerry's developed a multipronged approach. They worked with a law firm to craft a petition to try and get the FDA to enact changes. Expert nutritionists were brought in as consultants to ensure the petition was scientifically backed. In addition to driving change at the federal level, the petition was a way for Pete and Gerry's to engage with and educate consumers. Media traction everywhere from the Wall Street Journal to Bloomberg's then served as a platform to catapult the issue into the public eye.

"We did a lot on our own digital channels," says Paul, "We went about educating consumers about nutritional food choices and tried to make it fun. Interestingly, younger consumers who didn't grow up with all of the negative publicity see our campaign as a bit of a no brainer. They can't believe eggs would be regarded as unhealthy. Now, we're just eagerly awaiting the FDA's release of new healthy labeling requirements and we hope they will make the right move."

You can learn more about Pete and Gerry's winning Just One Thing story by attending NHBSR's Sustainability Slam on November 7 at LaBelle Winery in Amherst, NH. "The Slam is full of great stories that, like ours, can inspire businesses big and small to take on really important issues. We can be a force for change."

Connect with Paul at our Sustainability Slam on Nov 7 at Labelle Winery in Amherst, NH! Any company or nonprofit in New Hampshire is welcomed to attend the Sustainability Slam and submit a Just One Thing story at Top submissions will be featured in the NH Business Review and presented at the Slam. This year's Sustainability Slam presenting sponsor is Velcro.

**Stories submitted by August 21 get entered into a drawing for free Sustainability Slam tickets and those submitted by August 14 get entered in twice!



Watch Pete and Gerry's Organic Eggs' 's winning Just One Thing story video here.


Submit your Just One Thing story here.