We are proud to have a team of incredible staff and board members working to serve our members and further the mission of New Hampshire Businesses for Social Responsibility. Our people, ultimately, are our greatest asset.
Our Staff
Zeina Eyceoz
Executive Director
Email 603-377-8813Michelle Veasey
Advocacy Director
Email 603-377-8817Debbie Roy
Director of Communications
Email 603-377-8821Board Members
Marianne Bradley
Head of Marketing
Normandeau Associates
Marianne Bradley is Head of Marketing at Normandeau Associates, Inc. She specializes in digital marketing strategy and is passionate about content creation through organic storytelling. She leads Normandeau’s Corporate Social Responsibility Committee and serves on the ESOP Advisory Committee as well. She has been on NHBSR’s Measure What Matters subcommittee since 2021 and most recently co-hosted the 2023 Sustainability Awards. With nearly 20 years’ experience in the publishing and marketing industries, she has served as Senior Editor, Copyeditor, Editorial Project Manager, Technical Writer/Editor, Editorial Specialist, Marketing Coordinator, and Marketing Specialist. Marianne has her MA in Literature from Fitchburg State University.Lisa Drake
Board Chair
Director, Fleet Electrification at Merchants Fleet
Erik Drake
CEO
Coast of Maine
Erik received an MBA from the Ross School of Business at the University of Michigan in 2000, following his desire to integrate sustainability into the mission and operations of companies. Erik previously worked in the environmental field, first as a researcher for the paper industry and then as a project manager for ENSR International (now AECOM) where he focused on water quality issues. He also has an MS and BS in Environmental and Civil Engineering from Tufts University.
Steve Gabriel
Co-Founder & Managing Partner
36creative
Steve Gabriel is a co-founder and Managing Partner at 36creative, a leading brand marketing and creative strategy agency headquartered in Salem, NH. As a service provider and consultancy firm, Steve and his team get to intimately learn about the inner workings of top brands, companies, non-profits, and organizations throughout the country to help them achieve increased success. Steve was raised in Southern NH, and before starting 36creative, he graduated from Northeastern with honors and worked at Fidelity Investments, Standard & Poors (S&P), and FedEx Trade Network. Corporate Responsibility and Sustainability is something that 36creative believes in strongly, implementing a comprehensive program for employees at all levels to participate in and engage with throughout the year.Jennifer Gureckis
Senior Manager
BerryDunn’s Financial Services Practice Group
Jennifer Gureckis is a senior manager in BerryDunn’s Financial Services Practice Group, and provides audit and accounting services for banks, credit unions, and trust companies. She also provides employee benefit plan audit services for organizations in a variety of industries. With over 850 employees and offices across the country, BerryDunn is the top ranked CPA firm headquartered in New England. For the past 16 years, Jennifer has worked out of the Manchester office and helped develop sustainable practices within the office. Jennifer has her MSA from the University of New Hampshire.Adam R. Hamilton
Vice President, Business Development Officer
BankProv
Previously, Adam co-founded Shire’s Naturals, a dairy-free food company known for its cheeses and ravioli, where he served as COO. In that role, he oversaw retail expansion, distribution partnerships, and investor relations, helping the company secure placement in major retailers across the Northeast.
Adam’s career bridges finance, entrepreneurship, and social responsibility. He is a graduate of Leadership New Hampshire, a Hoffman-Haas Fellow, and is actively involved in initiatives that strengthen the state’s small business ecosystem.
Passionate about sustainable growth, ethical leadership, and mentoring the next generation of business leaders, Adam brings a perspective shaped by both corporate experience and entrepreneurial grit to NHBSR’s mission of building a more socially responsible business community in New Hampshire.
Sara Johnson
Small Business Technical Assistance Program Manager
NH Department of Environmental Services
Jesse Lore
Founder and CEO
Green Wave EV
Prior to Green Wave, Jesse was the Vice President of Sales and Service for Mobility Works, a national company selling wheelchair accessible vehicles, vehicle modifications, and home modifications for people with disabilities, with over 90 locations nationwide, with corporate offices in Londonderry. He has worked serving people with disabilities his entire career, serving Easter Seals in NH and NYC for 6 years before joining the Mobility Vehicle Industry in 2012. In his work in the Mobility Industry, Jesse has been instrumental in expanding wheelchair taxi access nationwide, working with state and municipal regulators and fleet owners across the country to expand access to transportation for people with disabilities. Jesse also founded the Social Responsibility Committee at MobilityWorks, and has championed projects including tuition reimbursement, volunteerism, and energy use reduction. In his work with Easter Seals, he developed the curriculum for passenger assistance for all NYC and DC taxi fleets. Jesse works with and leads teams to work with veterans’ agencies, disability charities and support organizations, schools, and seniors’ service facilities to give greater access to communities for people who use wheelchairs. Jesse also serves as a member of the New Hampshire Governor’s State Coordinating Council for Community Transportation, representing the private sector. Since 2019, Jesse has served on the NHBSR Measure What Matters Committee, and he co-hosted the First Annual Sustainability Awards in March, 2020 as well as co-hosting the Sustainability Slam in the fall of that year. And with his wife and two children, he leads the Seacoast’s only family-friendly hip-hop band, Rock Street, which was featured in TEDx Portsmouth 2019 and in Portsmouth Living Magazine.
James T. McKim
Founder and Managing Partner
Organizational Ignition, LLC
Mr. McKim is known internationally for his current focus on organizational and individual performance through inclusion, diversity, equity, and accessibility. He is recognized by industry watchers such as Atd, Brandon Hall, Bersin Associates, Axelos, and PMI for his dedication to creating win-win situations between organizations and their employees. He was named in 2021 as one of New Hampshire’s Top 200 Business Leaders. In addition to founding two companies, he has held or worked with senior leadership roles at organizations such as Hewlett Packard Enterprise, Fidelity, Dartmouth Hitchcock, and the Massachusetts Partnership for Diversity in Education in defining and executing strategic plans with an eye toward organizational performance.
Atlanta McIlwraith
Atlanta started her professional life as a political organizer – first for an electoral campaign and then for Public Citizen’s CongressWatch, a national consumer advocacy organization based in Washington D.C.. She then took her organizing skills to the for profit world as National Public Affairs Manager for The Body Shop. In that role she managed the company’s public awareness and action campaigns that launched in stores nationwide. After business school, Atlanta served as an Associate Program Manager for Population Services International’s AIDS prevention programs in West Africa. She then worked as an independent consultant for Maine Businesses for Social Responsibility and for a number of micro enterprises in mid-coast Maine.
Atlanta holds a Bachelor of Art in Political Science from Duke University and an MBA from Kenan-Flagler Business School at the University of North Carolina where she concentrated her studies in Marketing and Sustainable Enterprise.
Rebecca Morel
Global Category Manager-Personal Care
Velcro Companies
Rebecca Morel is a Global Category Manager for Personal Care at Velcro Companies, where she leverages her expertise as a Global Strategic Marketer, Sustainability Champion, and Product Specialist. With a strong background in the textiles industry, Rebecca is skilled in Marketing Management, Consumer Products, International Business, Plastics, and Market Analysis. Her work reflects a deep commitment to sustainable practices within her global role.Kristen Oliveri
Vice President of Communications and Marketing
New Hampshire Charitable Foundation
Kristen is a Granite Stater, born, bred and schooled: She grew up in North Sutton, swimming and skating at Kezar Lake and learning to ski at King Ridge; she studied economics and political science at the University of New Hampshire’s Whittemore School of Business and Economics (now the Peter T. Paul School of Business and Economics) and earned a Master’s in Public Administration at UNH.
Kristen came to the Foundation in 2003 from the high-tech world — her interest spurred by a partnership between the Foundation and industry to increase the impact of charitable giving.
She is a member of the advisory committee for NH Gives, New Hampshire’s signature 24-hour giving event created by the New Hampshire Center for Nonprofits, and a Leadership New Hampshire graduate, class of 2019.
Kristen lives in Manchester with her husband and daughter; most summer weekends find them packing up their trailer and camping gear and heading to the White Mountains or west to the Upper Valley.
James Pellerin
Senior Account Manager
Cirtronics Corporation
Sara Bee Pichette, CPWA®, CSRIC® (She/Her)
Intermediary Sales, Client Group
Impax Asset Management
Sara graduated from the University of Colorado at Boulder with a degree in psychology. Along with NHBSR, Sara serves on the Board of Mill Falls Charter School and was honored to receive the Good Samaritan of the Year Award in 2020 from the Pastoral Counseling Services. She served on the board of the Manchester Police Athletic League several years. Sara holds the Certified Private Wealth Advisor® (CPWA®) and Chartered SRI Counselor™ (CSRIC®) designations, along with FINRA Series 6, 7, 63, and 66 registrations. She is a registered representative of Foreside Financial Services, LLC.
Outside of work, Sara is an avid skier who finds joy in fresh powder and mountain air. She loves live music and never misses a chance to jump into a karaoke session.
Chris Schlag (She/Her/Hers)
Counsel, Environmental & ESG Teams
Nixon Peabody LLP
Chris earned her law degree, cum laude, from the University of Pittsburgh School of Law and has degrees in environmental health, occupational safety, and environmental management. A frequent speaker and writer on environmental and sustainability trends, she is known for translating complex technical issues into clear, business-focused legal guidance.
Alongside her legal practice, Chris is deeply committed to sustainability, environmental stewardship, and responsible business leadership. She brings a strong passion for conservation and believes that businesses have a powerful role to play in creating a more equitable, sustainable future. Chris uses her skills to advocate for ethical practices, environmental stewardship, and long-term community well-being.
“I am honored to join the Board of New Hampshire Businesses for Social Responsibility,” said Schlag. “NHBSR’s mission to promote sustainability, ethical business practices, and community impact aligns closely with my professional and personal values. I look forward to contributing to the organization’s efforts.”
Melissa Skarupa
Community Relations Manager
Dartmouth Health
Melissa is a graduate of Lyndon State College in Vermont, where she was part of the Arthur B. Elliot honor society and earned her BA in Psychology. She also attained a Broadcast Journalism certificate from the Connecticut School of Broadcasting.
Melissa’s work on a Methamphetamine Awareness and Prevention campaign for Centerstone Behavioral Health received a Bronze TELLE and Gold Addy Award.
Melissa has volunteered time with many local non-profits and served as the VP of Communications for the Merrimack Chamber of Commerce, Auction and Marketing Chair for the Animal Rescue League of NH, and currently is part of the Nashua Department of Public Health and Community Service’s Access to Healthcare Work Group and is on the Board of Trustees for the YMCA of Greater Nashua. She has also run the Boston Marathon the past two years for Boston Children’s Hospital. Melissa’s favorite pass time is spending time with her husband Kevin, son Levi. She also enjoys running, gardening, cooking, and reading when time permits.
Dan Weeks
Vice President, Business Development
ReVision Energy