We are proud to have a team of incredible staff and board members working to serve our members and further the mission of New Hampshire Businesses for Social Responsibility. Our people, ultimately, are our greatest asset.
Our Staff
Michelle Veasey
Executive Director
Email 603-377-8817Zeina Eyceoz
Program Manager
Email 603-377-8813Debbie Roy
Communications Manager
Email 603-377-8821Skye Loto
University of New Hampshire Student Sustainability Intern
EmailBoard Members
Mark Beaudoin
Attorney
Nixon Peabody LLP
Mark Beaudoin is an attorney at the international law firm Nixon Peabody LLP focusing on commercial real estate transactions and development, finance and seniors housing and care. For nearly a decade, Mark has worked with real estate developers, health care facilities, energy providers and telecommunication companies across the country on the acquisition, financing, permitting, leasing and disposition of large commercial projects having national significance. An advocate of corporate responsibility, Mark recognizes the importance of businesses implementing best practices not only to benefit the company’s profitability, management, shareholders and its employees, but to support socially responsible causes including the environment, economy and community at large.
Read MoreShow Less
Mark has presented to the New Hampshire Business and Industry Association on the future of energy infrastructure projects in NH and was selected by Super Lawyers as a “Rising Star” for commercial real estate, land use and zoning law in 2014 and 2015. Mark graduated from the New Hampshire Bar Association’s Leadership Academy in 2012 and from Leadership Greater Concord, NH in 2014. He is a founding member of Fostering Legal Independence, an award winning program assisting children “aging out” of the foster care system. Mark received his bachelor’s degree from Hobart and William Smith Colleges and attended Vermont Law School. In addition to NHBSR, Mark serves on the Town of Hopkinton, NH Economic Development Committee, his hometown.
Marianne Bradley
Head of Marketing
Normandeau Associates
Marianne Bradley is Head of Marketing at Normandeau Associates, Inc. She specializes in digital marketing strategy and is passionate about content creation through organic storytelling. She leads Normandeau’s Corporate Social Responsibility Committee and serves on the ESOP Advisory Committee as well. She has been on NHBSR’s Measure What Matters subcommittee since 2021 and most recently co-hosted the 2023 Sustainability Awards. With nearly 20 years’ experience in the publishing and marketing industries, she has served as Senior Editor, Copyeditor, Editorial Project Manager, Technical Writer/Editor, Editorial Specialist, Marketing Coordinator, and Marketing Specialist. Marianne has her MA in Literature from Fitchburg State University.Lisa Drake
Program Manager
Fleet Electrification at Merchants Fleet
Lisa Drake is the Assistant Director of Fleet Electrification at Merchants Fleet, driving electrification of vehicle fleets in organizations across the U.S. Lisa leads Merchants efforts in developing leading-edge tools and resources for successful fleet EV adoption. She brings 20 years of expertise in corporate sustainability from her work at Stonyfield Organic where she developed and implemented innovative and award-winning environmental and energy initiatives. Her prior experience in managing economic development programs for the State of New Jersey as well as her long-standing work in climate and clean energy advocacy makes her a passionate resource for NHBSR in leveraging the power of the voices of corporate leaders to positively impact public discourse and policy. She is a licensed, professional engineer, and has BS and MS degrees in Civil & Environmental Engineering from Tufts University. Lisa is the proud winner of the 2022 Cornerstone Innovator Award from New Hampshire Businesses for Social Responsibility and also serves as a Trustee of The Derryfield School and as an Ambassador and Advisory Committee Member for the NH Food Bank.
Read MoreShow Less
Erik Drake
CEO
Coast of Maine
Erik Drake has spent the past 20 years of his career helping to drive the fast expansion and evolution of category leading organic companies. As the CEO of Coast of Maine, Erik is helping grow Coast of Maine’s distribution, marketing and sales of their organic and natural soils, mulches, fertilizers and amendments. Prior to joining Coast of Maine, Erik was the CEO and COO of Pete and Gerry’s Organics, the #1 organic egg brand and #2 branded egg company in the US, where he broadened its distribution and sales with a specific focus on strengthening the company’s operational efficiency and commercial strategy, capabilities and scope and led the team through a successful sale to Butterfly Equity. Previously, Erik was the Executive Vice President for Late July Organic Snacks where he managed all functions of the company reporting directly to the founders as they expanded nationally and grew 400% over 4 years. His experience in the organic food industry began at Stonyfield Organic. Through a series of leadership positions, he was instrumental in accelerating the company from an entrepreneurial niche brand into a national organic food leader with aggressive sales and share growth over 10 years to become one of the largest organic food brands in the US.
Read MoreShow Less
Erik received an MBA from the Ross School of Business at the University of Michigan in 2000, following his desire to integrate sustainability into the mission and operations of companies. Erik previously worked in the environmental field, first as a researcher for the paper industry and then as a project manager for ENSR International (now AECOM) where he focused on water quality issues. He also has an MS and BS in Environmental and Civil Engineering from Tufts University.
Steve Gabriel
Co-Founder & Managing Partner
36creative
Steve Gabriel is a co-founder and Managing Partner at 36creative, a leading brand marketing and creative strategy agency headquartered in Salem, NH. As a service provider and consultancy firm, Steve and his team get to intimately learn about the inner workings of top brands, companies, non-profits, and organizations throughout the country to help them achieve increased success. Steve was raised in Southern NH, and before starting 36creative, he graduated from Northeastern with honors and worked at Fidelity Investments, Standard & Poors (S&P), and FedEx Trade Network. Corporate Responsibility and Sustainability is something that 36creative believes in strongly, implementing a comprehensive program for employees at all levels to participate in and engage with throughout the year.Jennifer Gureckis
Senior Manager
BerryDunn’s Financial Services Practice Group
Jennifer Gureckis is a senior manager in BerryDunn’s Financial Services Practice Group, and provides audit and accounting services for banks, credit unions, and trust companies. She also provides employee benefit plan audit services for organizations in a variety of industries. With over 850 employees and offices across the country, BerryDunn is the top ranked CPA firm headquartered in New England. For the past 16 years, Jennifer has worked out of the Manchester office and helped develop sustainable practices within the office. Jennifer has her MSA from the University of New Hampshire.Sara Johnson
Small Business Technical Assistance Program Manager
NH Department of Environmental Services
Sara Johnson is the Small Business Technical Assistance Program Manager and Small Business Ombudsperson for the New Hampshire Department of Environmental Services. Sara has 25 years’ experience in New Hampshire state government and serving the small business community. She represents Region 1 on the National Steering Committee (NSC) for Small Business Environmental Assistance Programs and was Chair of NSC from 2014 to 2016. Sara was awarded the Karen V. Brown Leadership Award in 2022 and the Small Business Environmental Assistance Program Award in 2018 by the NSC. She is a member of the Leadership Lakes Region Class of 2015. As Vice-chair of the National Pollution Prevention Roundtable, Sara was the founding member of the Tribal Workgroup in 2007. She is a member of the Union Leader “40 Under Forty” Class of 2007. She earned her B.S. in Marine Science from Coastal Carolina University and her M.S. in Resource Management and Administration from Antioch University New England.
Read MoreShow Less
Jesse Lore
Founder and CEO
Green Wave EV
Jesse Lore is the Founder and CEO of Green Wave EV, a company leading the electric vehicle transformation. The world is rapidly changing, the opportunities for purpose-driven organizations are multiplying, and the stakes for execution in business have never been higher. Jesse is here to serve our communities, our companies, and our world as we embark upon the next phase of evolution in our economy: Stakeholder Capitalism.
Read MoreShow Less
Prior to Green Wave, Jesse was the Vice President of Sales and Service for Mobility Works, a national company selling wheelchair accessible vehicles, vehicle modifications, and home modifications for people with disabilities, with over 90 locations nationwide, with corporate offices in Londonderry. He has worked serving people with disabilities his entire career, serving Easter Seals in NH and NYC for 6 years before joining the Mobility Vehicle Industry in 2012. In his work in the Mobility Industry, Jesse has been instrumental in expanding wheelchair taxi access nationwide, working with state and municipal regulators and fleet owners across the country to expand access to transportation for people with disabilities. Jesse also founded the Social Responsibility Committee at MobilityWorks, and has championed projects including tuition reimbursement, volunteerism, and energy use reduction. In his work with Easter Seals, he developed the curriculum for passenger assistance for all NYC and DC taxi fleets. Jesse works with and leads teams to work with veterans’ agencies, disability charities and support organizations, schools, and seniors’ service facilities to give greater access to communities for people who use wheelchairs. Jesse also serves as a member of the New Hampshire Governor’s State Coordinating Council for Community Transportation, representing the private sector. Since 2019, Jesse has served on the NHBSR Measure What Matters Committee, and he co-hosted the First Annual Sustainability Awards in March, 2020 as well as co-hosting the Sustainability Slam in the fall of that year. And with his wife and two children, he leads the Seacoast’s only family-friendly hip-hop band, Rock Street, which was featured in TEDx Portsmouth 2019 and in Portsmouth Living Magazine.
Atlanta McIlwraith
Timberland
Atlanta McIlwraith is Senior Manager of Community Engagement at Timberland. She is responsible for managing the company’s Path of ServiceTM employee volunteer program, strategic community investments, and the Global Stewards program to ensure the company’s service and CSR agendas play out with consistency and impact worldwide.
Read MoreShow Less
Atlanta started her professional life as a political organizer – first for an electoral campaign and then for Public Citizen’s CongressWatch, a national consumer advocacy organization based in Washington D.C.. She then took her organizing skills to the for profit world as National Public Affairs Manager for The Body Shop. In that role she managed the company’s public awareness and action campaigns that launched in stores nationwide. After business school, Atlanta served as an Associate Program Manager for Population Services International’s AIDS prevention programs in West Africa. She then worked as an independent consultant for Maine Businesses for Social Responsibility and for a number of micro enterprises in mid-coast Maine.
Atlanta holds a Bachelor of Art in Political Science from Duke University and an MBA from Kenan-Flagler Business School at the University of North Carolina where she concentrated her studies in Marketing and Sustainable Enterprise.
Flo Nicolas, Esq.
Founder and Chief Data and Innovation Strategist
Get Tech Smart
Flo Nicolas, Esq., is a lawyer, emerging technology thought leader, and global contributing author, notably co-authoring ‘Legal Operations in the Age of AI and Data.’ In her capacity as the Founder and Chief Data and Innovation Strategist at Get Tech Smart, Flo specializes in aiding organizations with data analytics for project assessment, ensuring successful outcomes. Serving as a board member of the NextGen Valley Resiliency Council, Flo is actively engaged in the Build Back Better Regional Challenge (BBRC) coalition, which secured a substantial $44 million grant in 2022. This funding specifically drives inclusive growth and sustained economic development in the biomedical manufacturing industry. Her impactful work, advocating for access to STEAM education, women in tech, and diversity in tech, has earned her prestigious awards, including the NH Business Review Outstanding Women in Business 2023 and the NH Tech Alliance Tech Professional of the Year 2023. Honored as a Gartner Legal Ambassador and an Honoree of the American Bar Association Women of Legal Tech 2023, Flo’s influence is further amplified as a TEDx Speaker. In 2024, she was named to the New Hampshire 200 list, recognizing leaders who have made significant contributions to the state’s economy and business climate. Flo Nicolas is also an alumna of the LinkedIn Accelerator Program: Technology and Innovation, where she created innovative tech content that put a spotlight on diverse women in technology and legal tech around the world. Notably, she serves as a board member for the SEE Science Center, championing accessibility to STEM resources for all children, and she is also on the New Hampshire PBS Advisory Committee and Business Alliance People of Color (BAPOC).
Read MoreShow Less
James Pellerin
Senior Account Manager
Cirtronics Corporation
Jim is a Senior Account Manager for Cirtronics Corporation, an Employee-Owned contract manufacturer in Milford, NH. Jim joined Cirtronics in 2004 and is responsible for fostering and maintaining relationships with key customers, helping them transition their designs to a manufacturing environment. In addition to his primary role, Jim is an active member of various employee committees supporting Corporate Responsibility. He served as Chairman of Cirtronics’ Environmental Stewardship Program (ESP) Committee for 14 years, in addition to his membership on the company’s Community Outreach Program (CCORP) Committee. Jim continues to enthusiastically participate in non-profit partnerships and volunteer opportunities at Cirtronics, driven by his strong belief in sustainability and social responsibility to the community and the environment.
Read MoreShow Less
Anne Richardson
Owner & Media Director
Richardson Media Group
Anne is the owner and media director at Richardson Media Group, a media planning & buying and SEO agency located in Portsmouth, NH. Anne founded RMG in 2014 after several decades spent managing paid media campaigns around the Boston area. Anne guides her company along a values-driven path, seeking clients and creative partners who share her team’s commitment to prioritizing ESG goals and using digital and traditional marketing tactics as responsibly as possible. Earlier in her career, Anne earned her M.Ed. and taught English and history in the public sector. These dual career paths have informed and enhanced her entrepreneurial experience and contributed towards RMG’s successful growth. In 2022, Anne and her team earned their B Corporation certification making them the first marketing agency to become a B Corp in the State of New Hampshire. Anne is a lifelong Legacy Partner, telling the story of a Holocaust survivor to educate new generations about this dark period in history. She is a Business Advisor to the UNH B Impact Clinic, helping companies and student-led teams navigate the B Corporation certification process. She chaired the Marketing Committee for the Spring 2022 New England BLD Conference and is an active business member of 1% for the Planet.
Read MoreShow Less
A lifelong native of Massachusetts recently settled in New Hampshire, Anne earned a B.A. from Bowdoin College and a master’s from Lesley University. She brings her innate curiosity and strong communication skills to the NHBSR board of directors and looks forward to continuing to expand her agency’s footprint within the New England business community and beyond.
Chris Rooney
Vice President, Business Development
Pax World Funds/Impax Asset Management
Chris is Vice President, Business Development at Pax World Investments. Pax World is a leader in the field of Sustainable Investing, which incorporates environmental, social, and governance factors into decision making and financial analysis. Chris joined Pax World in 2013 and has over 7 years of experience in financial services. In his role at Pax World, he is responsible for helping financial intermediaries implement sustainability factors into their businesses. He educates financial professionals on the importance of incorporating ESG factors into investment analysis. Chris earned his B.S. from the Whittemore School of Business and Economics at the University of New Hampshire.Melissa Skarupa
Community Relations Manager
Dartmouth Health
Melissa Skarupa is the Community Relations Manager for Dartmouth-Hitchcock and has over 15 years’ experience in Community Relations and Communications. She previously worked for Public Service of New Hampshire, Child and Family Services of New Hampshire, Centerstone Behavioral Healthcare in Nashville, TN and Capital Media Network in southern Florida.
Read MoreShow Less
Melissa is a graduate of Lyndon State College in Vermont, where she was part of the Arthur B. Elliot honor society and earned her BA in Psychology. She also attained a Broadcast Journalism certificate from the Connecticut School of Broadcasting.
Melissa’s work on a Methamphetamine Awareness and Prevention campaign for Centerstone Behavioral Health received a Bronze TELLE and Gold Addy Award.
Melissa has volunteered time with many local non-profits and served as the VP of Communications for the Merrimack Chamber of Commerce, Auction and Marketing Chair for the Animal Rescue League of NH, and currently is part of the Nashua Department of Public Health and Community Service’s Access to Healthcare Work Group and is on the Board of Trustees for the YMCA of Greater Nashua. She has also run the Boston Marathon the past two years for Boston Children’s Hospital. Melissa’s favorite pass time is spending time with her husband Kevin, son Levi. She also enjoys running, gardening, cooking, and reading when time permits.
Dan Weeks
Vice President, Business Development
ReVision Energy
Dan Weeks is Vice President of Business Development at ReVision Energy, an employee-owned B Corporation working to accelerate New England’s clean energy transition. Together with his 330 co-owners, Dan seeks to use business as a force for good in combatting the climate crisis and promoting social justice. Prior to ReVision, Dan was Executive Director of Open Democracy, a nonprofit organization focused on government accountability and civic participation. In 2012-13, he traveled the United States by Greyhound Bus on a poverty-line budget of $16/day researching poverty and political exclusion on a fellowship from Harvard. He is the author of Democracy in Poverty: A View From Below and has written for The Atlantic, New York Times, Boston Globe, Christian Science Monitor, and other outlets. A 12th-generation Granite Stater, Dan left New Hampshire after high school to serve with AmeriCorps and attend Yale and Oxford on scholarships. He was fortunate to live and work on four continents before settling in Nashua with his wife and three kids.
Read MoreShow Less