News & Events

New Hampshire's Largest Gathering of Corporate Social Responsibility Professionals Reaches Record Numbers


New Hampshire Businesses for Social Responsibility’s Annual Spring Conference is a chance for individuals and organizations across the state to network with each other and share insights and best practices key to pivoting New Hampshire forward in sustainability. For the 17th year in a row, NHBSR has provided an important platform for cross-sector engagement and collaboration, inviting students and universities, government agency and non-profit professionals, and business leaders from varied industries across New England for an "all hands on deck" approach to sustainability.

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Business leaders share their vision for New Hampshire’s clean energy future

New Hampshire business leaders and energy experts are gathering this week to discuss the state’s energy future as a part of NH Energy Week. Events offered throughout the week will convene businesses, policymakers, and advocates to consider how clean energy programs can build the local economy and help New Hampshire compete with its regional neighbors.

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New Hampshire businesses urge lawmakers to adopt clean energy policies

In letter, 50 firms point to economic, environmental benefits

More than 50 New Hampshire businesses are calling for the NH Legislature to advance clean energy policies that they say will support economic growth and business development. Dartmouth-Hitchcock, Hypertherm, Hannaford Supermarkets, Velcro Companies, Timberland and Worthen Industries are among the businesses that have signed on to a series of “Clean Energy Principles” and sent a letter highlighting those principles to state lawmakers.  “As businesses and employers invested in New Hampshire, we believe that transitioning to a clean energy economy will improve our own competitiveness and our state’s prosperity, health and security,” the letter begins.

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2016 Business Excellence Winner: Bill Whyte of W.S. Badger Company

billwhyte_photo.pngBill Whyte, founder and CEO of W.S. Badger Company in Gilsum, is the 2016 Business Excellence winner in the manufacturing category for a large organization

Over 20 years ago, a carpenter couldn’t find a solution for soothing his chapped, cracked hands after working outside during the harsh New England winter. So he decided to cook up a recipe in the family kitchen using natural ingredients, and the result was Badger Balm for Hardworking Hands.

That carpenter was Bill Whyte, who, along with his family, started the W.S. Badger Company in the backroom of his home in Gilsum.

Employing just a few people for many years, Badger has now grown to a team of 90 who formulate, manufacture and ship over a hundred all-natural and certified-organic body care products to customers in 26 countries.

Bill’s philosophy – that kindness is an approach to doing business – is apparent at W.S. Badger Company.

Since 2000, every day Badger employees come together at noon to enjoy a free and organic home-cooked lunch prepared by two cooks. The paid half-hour helps foster connections, build relationships and promote fun.

And for nine years, Badger has offered its Babies-at-Work program, which allows employees to bring their infants with them to the workplace, with two hours per average workday set aside for the care of the child.

W.S. Badger also pushed for passage of Benefit Corporation legislation in New Hampshire, and registered as one of the first in the state, with the mission of putting social and environmental goals ahead of profits.

But through Bill’s leadership, W.S. Badger has managed to achieve both.

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NH Businesses for Social Responsibility and @Website Publicity Provide New Web Visibility Grant

Serving Those Who Serve New Hampshire

The New Hampshire Businesses for Social Responsibility (NHBSR) announced today that, in partnership with one of its members, @Website Publicity, Inc., a new grant has been developed to provide one nonprofit organization in the state with a free Internet Visibility audit.   

NHBSR Executive Director Michelle Veasey said: “We continue to see the smaller nonprofits in New Hampshire miss out on opportunities to use their websites to gain more donors and volunteers, and also to get their critical resource information in front of the larger audience that can benefit from it.  That’s why this grant is exciting to us; it gives an additional nonprofit each year the tools that the most successful eCommerce and business websites have working for them every day.”

Each year, NHBSR members will be encouraged to nominate a nonprofit that they feel can benefit from more exposure on the Web either through a Search Engine Optimization (SEO) consultation or a Paid Search consultation.   NHBSR members can nominate by completing a simple form on the @Website Publicity website; nonprofits may also apply directly for the grant by completing the same formThe deadline for applications is March 1, 2016

Nominations and applications will be reviewed by a committee composed of representatives of both the NH Businesses for Social Responsibility and @Website Publicity. The selected nonprofit will be notified by April 1, 2016 and, in an initial consultation, may decide whether its priorities are best served by help in SEO, Paid Search and/or applying for a Google Grant.

About @Website Publicity:  Pioneering in Search Engine Marketing since 1998, today @Website Publicity is a Google Certified Agency Partner providing businesses with proven solutions in Search, Social, Mobile and Video Marketing.  The company provides digital marketing solutions to increase direct online sales and lead generation for companies in New Hampshire and across the country with clients including eCommerce, manufacturing, retail businesses and global software companies.  Its mission has always included supporting non-profits in their efforts to share critical information, promote events, find new donors and volunteers by offering free or discounted services to nonprofits.









UNH Launches Social Innovation Center

Carsey School, Paul College team up on interdisciplinary initiative
Published: November 13, 2015

Photo: The Center will be led by Yusi Turell and Fiona Wilson.

The University of New Hampshire has launched a new center focused on social innovation, the application of market-based and cross-sector strategies to develop sustainable, scalable solutions to societal problems.

A joint venture of the Peter T. Paul College of Business and Economics and the Carsey School of Public Policy, the Center for Social Innovation and Enterprise will bring together individual entrepreneurs and business models (traditionally the domain of business schools) with public policy and systemic change (traditionally the domain of policy schools).

The center will be led by co-directors Fiona Wilson and Yusi Turell. In their previous roles at UNH, they have collaborated to build several university-wide initiatives in social innovation, including the NH Social Venture Innovation Challenge and the Social Innovation Internship.

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Scheduling for 'Real Life'

img_0208_640x427_0.jpgManchester firm reaps benefits of flexibility

By Edie Allard, New Hampshire Business Review
Published: July 14, 2015

The average employee schedule at Image 4, a Manchester company specializing in the design and installation of branded spaces, may look a little unusual.

One employee, recovering from an operation, is working from home with a portable system purchased for her. The accountant works from home two days a week to take care of his dogs. The project manager is stepping out early to attend his child’s concert, but he came in at 6 a.m. to get ahead on his project. A medical appointment could cause an employee to come in late, but he may decide to stay even later to finish his work.

This flexibility is the product of Image 4’s alternative scheduling system, developed in the early 1990s and still proving its effectiveness today. CEO Jeff Baker says the “flex schedule” environment was developed when the company realized that it would lose good employees if it didn’t adapt to their everyday needs.

“It kind of forced us to change our thinking about the work [they] did and how we were managing it,” he said.

At Image 4, there is no adhesion to the typical, rigid work schedule. Employees have the ability to form their work week based on their own personal necessities.

The key to a successful transition to flex scheduling is to change from what Baker calls “task-oriented” management to “outcome-oriented” management.

Using outcome-oriented metrics, an employee is given only a project and a deadline, but no details about how the deadline should be met. This makes people feel empowered, allowing them to take control of their work life and their workflow.

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Authenticity is Key to Engagement


Concord, NH, March 11, 2015:  As companies pick clean the low hanging fruit of sustainability, they must look deep into the corners of their operations and to their employees for new areas of opportunity. Today, we call this Engagement. This level of company commitment can help companies that are new to implementing sustainability strategies leap frog their efforts while it can work to amplify and solidify the efforts of companies that might consider themselves veterans.

New Hampshire Businesses for Social Responsibility’s Spring Conference on May 4th will feature two experts on engagement, helping attendees develop effective strategies for engaging stakeholders in their sustainability efforts, wherever they land on the spectrum of implementation.  Keynote speaker, John Rooks, President of The SOAP Group in Portland, Maine will expose trends and case studies for Employee, Supply Chain and Stakeholder Engagement.  Attendees will learn how to design and execute authentic engagement at your company through a practical discussion of specific projects at large and small companies.  (Photo: Michael Signorella at LOHAS)

After a day filled with actionable ideas and engaging discussion on a wide range of sustainability topics, attendees will learn how to make sustainability resonate within their own environment with strategies for engaging employees across generations, gender and culture.  Using generational differences as the main focus, Tammy Jordan, Vice President for Consulting at The Employee Engagement Group, will explain why the Golden Rule (treat others as you want to be treated) is becoming irrelevant in employee engagement strategies.  She will explain how and why it’s being replaced by The Platinum Rule (treat others as they want to be treated).  She will show why using more customized gender, culture and generationally-appropriate engagement approaches will generate more positive outcomes. This, in concert with having alignment between your business mission and sustainability mission are paramount to achieving success.

NHBSR’s Conference, Think Bigger, Dig Deeper, will be held on Monday, May 4th at the Grappone Conference Center in Concord, New Hampshire.  For more information on the event or to register, visit

Timberland Makes It More Convenient to Serve

In-house programs have helped increase the employee participation rate

By Melissa Proulx
timberland_serv-a-paloozs.jpgWhen it comes to giving back, Stratham-based Timberland Company decided that the best approach for its employees was to give them more time than motivation.

The outdoor clothing and footwear company has made it easier to bring their good citizenship to work while also allowing groups of 10 to 20 employees at a time participate in monthly service opportunities. This program is not restricted to just one location, but a global program for employees at all of its locations throughout the world.

“In the U.S., 75 percent of our employees reported serving at least one day in 2013,” said Atlanta McIlwraith, senior manager of community engagement. “It’s a relatively new thing that we’ve started making it more convenient for people to serve.”

In-house programs include “Knit for Needs,” through which employees knit hats for premature babies, and others involve setting aside times for employees to write letters to troops and packing care kits for families with newly adopted pets or with children in the hospital. There’s also “Victory Gardens” that grow fresh flowers and vegetables in front of Timberland’s entrance that can be used by employees and donated to New Hampshire Food Banks.

McIlwraith says the values of programs like these not only are good for employee morale and community goodwill, but also allow for leadership development.

“There are lots of opportunities for employees to step up and lead different projects that are happening,” she said. “We give them skills that are going to ensure they excel as leaders (of the programs projects), and professionally as well.”

And by inviting people outside of the company to help out as well, McIlwraith says Timberland is able to “proactively engage” business partners.

“It’s one thing to talk about what you do over a business lunch or in a showroom,” she said. “We find that when people we do business with have an experience of our values or actions, they have a different idea about the brand.”

Timberland has done its fair share of helping out the environment as well.

In 2007, the company set a goal to reduce by 50 percent its greenhouse gas emissions and source clean, renewable energy for 30 percent of its fuel by 2015. On July 10, the company announced it had achieved its goal two years early – by 2013, it had reduced emissions by 53 percent and now gets 31 percent of its energy from renewable sources.

There’s another benefit to the company’s social and environmental initiatives, says McIlwraith.

“Millennials in the workforce are looking for meaning in their work and looking for employers who have a broader purpose,” she said. “I think it’s important to bring the values of life to work.”

The “Just One Thing” Campaign is an 18-month effort of New Hampshire Businesses for Social Responsibility. Its purpose is to challenge businesses to consider incorporating a sustainability initiative into their operations. Companies can celebrate their achievements and inspire others by sharing their stories on the campaign’s webpage.

To submit your story or read others, visit

Coca-Cola New England teaches a lesson in recycling

nhbr_logo_2008-rgb_0.jpgBy Melissa Proulx

When challenged to do just one thing to help out the environment, Coca Cola Bottling Company of Northern New England sought to show that local community that they weren’t going to pick just one.

Ray Dube, the sustainability manager for the franchise, has traveled all over New England for the last three years, speaking at schools and conferences about their local approach of making sure that their trash or waste becomes someone else’s treasure. The presentation is designed not only to inform the public about what the company is doing with their waste products, but to also inspire other businesses like theirs to adopt similar sustainability practices.

“When I talk about this in front of people, people are shocked,” Ray Dube, the sustainability manager for the New England franchise, said. “This blows their mind. Most people have no clue that this was done locally here.”

The company saves the plastic and paper products left over at the end of the day, donating it to manufacturing companies in the area, such as Foss Manufacturing in Hampton, NH and Polartec LLC in Hudson, NH. These companies will then harness the polyethylene terephthalate (more commonly referred to as PET) from the bottles and other plastic materials to make synthetic fibers that can be turned into fabrics, like the ones used to make the products for the North Face company.

“If we were landfilling all these materials, that’s an expense line.” said Ray Dube, the franchise’s sustainability manager. “What we have left at the end of the day has high value for someone to start their day with.”

Though the company has been asked by international companies for these recyclable waste products, they are “adamant about keeping it local”, according to Dube. He said that the farthest their waste goes is Pennsylvania, where their shrink wrap is sent to make Trex Decking, an increasingly popular  composite decking material.

Small changes in the business have also had a major environmentally friendly impact. For example, by using plastic trays to ship their products, Dube says the companies has saved an estimated 163,000 pounds of cardboard and 300,000 oak trees.

Though they do partner with their flagship company, Coca Cola Global, from time to time, Dube says that all the work the New England based company does is entirely on their own accord.

“We’re a franchise, we’re not the Coke company. When I talk about these numbers, this is what we’re doing,” he explained. “We work close together (with the global company) for a lot of different things, but at the end of the day, we do make our own decisions.”

“We were doing these kinds of things before ‘sustainability’ was even a buzz word, this was the kind of culture we’ve grown up in,” he said. “We’re always looking for ways to help out. In the end, it’s good for the bottom line.”

The “Just One Thing” Campaign is an 18 month effort put on by the New Hampshire Businesses for Social Responsibility. It’s purpose is to challenge businesses to consider incorporating a sustainability initiative into their operations. Companies can celebrate their achievements and inspire others by sharing their stories on the campaign’s webpage.

To submit your story or read others, go to