Dayna brings over 20 years of experience in the field of experiential marketing and promotional event staffing to The Hype Agency. Immediately before starting Hype, she worked for a large promotional and event marketing firm and was responsible for planning and implementing marketing campaigns of all sizes. Her expertise is in guerrilla campaigns, experiential marketing, event-based marketing, street teams, and buzz marketing. Working on the marketing side as well as in the field for so many years, Dayna felt there was a huge disconnect between the people building the marketing campaigns and those chosen to execute them. She wanted to create an agency that would easily connect the two parts. Dayna drew on her experiences in the event marketing field to develop an agency that can knock down the stereotypes and deliver unmatched service each and every time- THE HYPE AGENCY!