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UN, L’Oréal, WBCSD, Unilever and Allianz Share Visions for Sustainable Business

Tue, 11/06/2018 - 4:20am

Business and investors need to take the lead to deliver the innovations and strategies to drive the required systemic change. Central to this is ambitious leadership, creating partnerships to drive large scale change within business and industries.

You can now access exclusive insight from the CEOs and business leaders who are transforming their business strategies to leverage the new opportunities; Access the invaluable insight from:

  • Lise Kingo, CEO and Executive Director, United Nations Global Compact

  • Geoff Skingsley, Chairman UK & Ireland, L’Oréal

  • Martino Scabbia Guerrini, President EMEA, VF Corp

  • Jürgen Gerke, CEO, Allianz Capital Partners

  • Jorge Laguna-Celis, Director, Governance Affairs Office and Private Sector Relations, UN Environment

  • Juan Martin, President, Mars

  • Filippo Veglio, Managing Director, WBCSD

  • And many other senior leaders from Carlsberg, Dell, Unilever, Sodexo, Microsoft, PayPal, Hermes, ING, OECD…

Click here access the exclusive complimentary business strategy report

Some key themes of the management-pack include: new models and innovation for business change, collaborating to drive wholesale change, and new stakeholders’ approach to boost trust and leadership.

Once again you can download your complimentary copy of this 17-page business strategy management-report, simply click here

I hope you find it of value.

Best regards,

Media Contact
Candy Telani Anton Head of Europe | Ethical Corporation 
0207 375 7162

Timberland Makes New Commitment to Green 500,000 Square Feet of Urban Space in Us Cities Over Next Five Years

Mon, 11/05/2018 - 4:19pm

Known worldwide for its outdoor heritage and environmental responsibility, Timberland has a longstanding commitment to protect and restore the outdoors. Not only the great outdoors, but the city parks, community gardens and green spaces people explore every day.

In 2016, Timberland made a public commitment to create or restore green spaces in five U.S. cities over five years, equivalent to or greater than the brand’s retail footprint in those cities. With the completion of three urban greening events this fall, Timberland has met its commitment two years ahead of schedule – greening a total of 130,000 square feet of space, far beyond its retail footprint in those cities.

Today, the brand re-set the calendar and is upping the ante with a new goal. Over the next five years, Timberland has pledged to create or restore at least 500,000 square feet of green space in cities across the U.S. – equivalent to 11 acres and nearly four times the amount of urban space greened through its most recent effort.

“At Timberland, we are guided by a greater purpose -- to step outside, work together and make it better.  Urban greening is a powerful way to bring this notion to life,” said Jim Pisani, global brand president, Timberland. “Green spaces are the heartbeat of a community. They not only provide a place to play and explore, they also help enhance quality of life. Simply put, they make neighborhoods stronger. We are proud to make this commitment today, so these vibrant city spaces can be enjoyed for generations to come.”

This fall, Timberland partnered with the Student Conservation Association (SCA) and Journeys on urban greening events in three U.S. cities. On September 27, roughly 75 volunteers gathered in Chicago to transform the Blue Island Corridor in Ward 25 into an instant park for the community. On October 17, 150+ volunteers joined forces in New York City to restore a rooftop greenhouse, construct an outdoor classroom and create a living roof at the Manhattan Center for Science and Mathematics in East Harlem. And this past Thursday, November 1, 100 volunteers teamed up in Los Angeles to create an urban farm in Little Green Acres Park, and provide access to fresh, healthy produce for local residents. 

“We were proud to partner with Timberland on these urban greening initiatives,” said Jaime Matyas, president and CEO of the Student Conservation Association. “We worked closely with each city to determine specific needs and opportunities. Then we pulled on our boots and got to work. Today we have a new park in Chicago, a green rooftop in Harlem, and a flourishing urban farm in Los Angeles. The response from the community was nothing short of inspiring.”

Timberland launched its urban greening initiative in 2016 in New York City, revitalizing an abandoned community garden in the Bronx. In 2017, the brand partnered with the Center City District Foundation in Philadelphia to help transform a portion of abandoned elevated tracks from the Reading Railroad into a new public green space for the city.

Timberland’s greening efforts are not limited to the United States. The company has a robust global tree planting commitment, with 9.6 million trees planted to date – everywhere from the Haiti and the DR to China’s Horqin Desert -- and a goal to reach 10 million by 2020. In Europe, Timberland has teamed up with the King Baudouin Foundation to support the creation, maintenance or improvement of greenspaces in five European cities in five years through a grant program called My PlayGreen.

To learn more about Timberland’s commitments to make products responsibly, protect the outdoors and serve communities around the globe, visit timberland.com/responsibility.    

#  #  #

About Timberland

Timberland is a global leader in the design, manufacturing and marketing of premium footwear, apparel and accessories for the outdoor lifestyle. Best known for its original yellow boot introduced in 1973, Timberland today outfits consumers from toe-to-head, with versatile collections that reflect the brand’s rich heritage of craftsmanship, function and style. Timberland markets lifestyle products under the Timberland® and Timberland Boot Company® brands, and industrial footwear and workwear under the Timberland PRO® brand. Its products are sold throughout the world in leading department and specialty stores as well as company-owned retail locations and online. Timberland’s dedication to making quality products is matched by an unwavering commitment to environmental and social responsibility – to make it better with respect to responsible products, protecting and restoring the outdoors, and supporting communities around the globe. To learn more about Timberland, a brand of VF Corporation (NYSE: VFC), please visit timberland.com or follow us @timberland.

The 2017 Corporate Philanthropic Practice Conference

Mon, 11/05/2018 - 4:19pm

This day and a half conference will address new ways of organizing the function of corporate philanthropy professionals and how they are being impacted by new types of skills needed to interact and support nonprofit partners. We will discuss where the corporate philanthropic sector has been, is now, and where it is headed.

As an attendee, you will learn:

• The pros and cons of using an intermediary organization for help with grantmaking
• How to deal with today’s challenging political and social environment
• Innovative best practices for better relationships, strategies and results
• Insights to manage internal and external expectations

Save $200, when you register with code: CSR200

SmartSimple Connects the Web’s Largest Network of Volunteer Opportunities With Its All-in-one CSR Solutions

Mon, 11/05/2018 - 10:19am

 SmartSimple, a global leader of all-in-one corporate social responsibility (CSR) and grants management software, and VolunteerMatch, the web’s largest volunteer engagement network, today announced a partnership that will make it easier for companies to scale their employee volunteer programs (EVP) and offer their workforce greater choice in searching for the causes they care about.

The VolunteerMatch Network is available as an add-on to SmartSimple’s Employee Giving and volunteer management solutions. From within SmartSimple’s cloud-based solutions, employees and even retirees can seamlessly search VolunteerMatch’s extensive database of fresh, vetted volunteer opportunities from 120,000 nonprofits across 29 different cause areas, including “animals,” “refugees,” and the “environment.”

“SmartSimple's comprehensive solutions help companies better track, manage, and report on the entire lifecycle of employee volunteer and CSR programs. Integrating with VolunteerMatch's trusted network made sense as the next evolutionary step to further build out our innovative solutions," said Geoff Cook, marketing specialist, SmartSimple.

Companies looking to scale their volunteer engagement initiatives with more causes and turn-key opportunities will benefit from significantly reduced administrative hours spent sourcing, vetting, and maintaining volunteer projects. Enterprises can also boost participation rates and lower employee turnover by offering greater choice in the ways employees volunteer time to their favorite causes, including 47,000 skilled-based and 7,000 virtual volunteer opportunities.

“At VolunteerMatch, we work hard on building a network comprised of real-time volunteer needs from the nonprofit sector. We're excited to integrate with SmartSimple’s solutions to expand the impact more good companies can offer to their employees and the communities they serve,” said Scott Lohmann, VP of sales and marketing, VolunteerMatch.

SmartSimple clients wishing to take advantage of VolunteerMatch’s Network integration can contact their Account Manager for more details.

About SmartSimple
SmartSimple Software Inc. (“SmartSimple”) is a global leader in online corporate giving, employee engagement, and grants management solutions. Its flexible software transforms how enterprises manage, track, and measure the full impact of their CSR programs. Pushing the limits on the most complex process challenges in corporate responsibility and philanthropy, SmartSimple delivers innovative, client centric solutions that strengthen their triple bottom-line. SmartSimple's technology supports some of the largest Fortune 500 brands, foundations, and government agencies globally. With offices in New York, Toronto, and Dublin, SmartSimple connects over 162,000 active monthly users in more than 192 countries. SmartSimple maintains compliance certifications for SOC 1, SOC 2 plus standards for PCI DSS Level 3 and FIPS 140-2 encryption. For more information, or to request a live demonstration, visit www.smartsimple.com.

About VolunteerMatch
VolunteerMatch believes everyone should have the chance to make a difference. As the Web’s largest volunteer engagement network, serving 120,000 participating nonprofits, 150 network partners, and 13 million annual visitors, VolunteerMatch offers unique, award-winning solutions for individuals, nonprofits, and companies to make this vision a reality. Since its launch in 1998, VolunteerMatch has helped the social sector attract more than $6.8 billion worth of volunteer services. Learn more about VolunteerMatch at www.volunteermatch.org.

Robbie Lock Named Executive Director, 3BL Association

Mon, 11/05/2018 - 10:19am

 3BL Media, the world’s leading communications partner for purpose-driven organizations, has appointed Robbie Lock as executive director of the 3BL Association. Formerly the Corporate Responsibility (CR) Association, the 3BL Association builds peer-to-peer collaboration to support and elevate corporate responsibility and sustainability leadership, through professional development and sharing best practices.

Supported by 60+ leading brands, the 3BL Association’s new name pays homage to the Triple Bottom Line – people and planet alongside profits. The association aims to provide the knowledge, network, and resources for CR and sustainability professionals to embed strategy, execute programs, demonstrate value, and effectively communicate programs and initiatives internally and externally.

“We are thrilled to bolster our leadership team with Robbie Lock, who shares our enthusiasm about the role business is playing in addressing critical environmental, social and governance challenges that are impacting our communities and planet,” said Shana Deane, CEO of 3BL Media. “Robbie is a natural convener who will drive engagement among change-makers inside brands that are making a difference so we can share the knowledge for scale.”

As a consultant and in-house manager for Fortune 500 companies including HP Inc., FedEx, and VF Corporation, Lock advanced business and social value through sustainability strategies, programs, and communications. Lock also enabled the city of New York to pursue waste-diversion goals through leading and scaling a zero-waste, public-private partnership across 1,700 public schools.

“Throughout my career, I’m proud to have worked with diverse stakeholders – from electricians to executives – to achieve sustainability goals. I look forward to partnering with 3BL Association members to help them achieve theirs,” said Lock.

Lock assumed the post during 3BL Forum, the annual Brands Taking Stands conference in Washington, D.C. His duties will include management of working groups on topics from Ratings & Rankings to Brand & Reputation while soliciting feedback from members on additional professional development needs.

For more information on joining the 3BL Association, click here.

About 3BL Media
3BL Media is the world’s leading communications partner for purpose-driven organizations. Through content distribution, multimedia promotion and hands-on learning experiences, we connect organizations to an unrivaled audience that is passionate about sustainable business.

About 3BL Association
Formerly the Corporate Responsibility Association, we are now the 3BL Association. The Association will continue to convene leaders and build peer-to-peer collaboration through the 3BL Forum, Brands Taking Stands newsletter, digital events and influential speakers. To support and elevate your corporate responsibility and sustainability leadership, 3BL Association will also continue to produce professional development and thought-leadership content to share best practices, celebrate progress and collectively solve issues vexing to CR and sustainability professionals.


Dave Armon, CMO
3BL Media
+1 (802) 444-0177

Trends in Corporate Responsibility and Sustainability Reporting

Mon, 11/05/2018 - 10:19am

During a recent ReportAlert webinar, an attendee asked about trends in corporate reporting around CR and sustainability.

To answer, we have invited reporting veteran Tim Woodall and training extraordinaire Nancy Mancilla to share their observations on how corporate reporters are gearing up for 2018 and beyond. 

Hear whether integrated reporting continues gathering steam, how brands are incorporating the Sustainable Development Goals into their updates, and how the Brands Taking Stands movement is manifesting itself in ESG disclosures.

This presentation will also include a focus on two platforms designed for companies and NGOs to drive awareness of their corporate responsibility and sustainability initiatives – 3BL Media and ReportAlert.  Dave Armon, CMO of 3BL Media, will moderate the discussion.


PepsiCo Announces New Packaging Goal For 25% Recycled Plastic Content By 2025

Fri, 11/02/2018 - 2:14pm

As part of its sustainable plastics vision, PepsiCo, Inc. (PepsiCo) today announced a new goal to strive to use 25 percent recycled content in its plastic packaging by 2025.

PepsiCo aims to achieve this goal by collaborating with suppliers and partners, helping to increase consumer education, fostering cross-industry and public-private partnerships, and advocating for improved recycling infrastructure and regulatory reform, all of which are required to realize our ambition. The goal includes an aim specific to PET (polyethylene terephthalate) beverage bottles to achieve 33% recycled PET content by 2025.

"PepsiCo's sustainable plastics vision is to build a PepsiCo where plastics need never become waste. We intend to achieve that vision by reducing, recycling and reusing, and reinventing our plastic packaging – and leading global change through partnerships," commented Dr. Mehmood Khan, Vice Chairman and Chief Scientific Officer at PepsiCo. "Already, PepsiCo is one of the world's largest users of food-grade recycled PET. To further boost recycled content across all plastic packaging and drive progress towards a circular economy for plastics, it is vital to dramatically increase global waste collection and recycling rates through investment in recycling infrastructure and technology."

PepsiCo's new goal builds on goals announced in 2016 under the company's Performance with Purpose 2025 Agenda. The 2025 Agenda included goals for PepsiCo to strive to design 100% of its packaging to be recyclable, compostable or biodegradable; to increase its use of recycled materials; to reduce the carbon impact of its packaging and, in partnership with the PepsiCo Foundation, to work to increase recycling rates.

PepsiCo has made a number of recent announcements in support of its sustainable plastics vision and related Performance with Purpose 2025 Agenda goals. These include:

  • Earlier in October 2018, PepsiCo entered into a multi-year supply agreement with Loop Industries to incorporate Loop PET plastic, which is 100 percent recycled material, into its product packaging by mid-2020. Loop's transformational chemical recycling technology allows for low value plastics to be diverted, recovered and recycled continuously into new, virgin-quality plastic.
  • In September 2018, PepsiCo announced it would collaborate in the Global Plastic Action Partnership (GPAP), led by the World Economic Forum, which will work with stakeholders in coastal economies, including in South East Asia, to show how businesses, communities and governments can redesign their waste management systems to create a circular model.
  • In July 2018, The PepsiCo Foundation and nonprofit, The Recycling Partnership, announced the launch of "All in on Recycling," the largest ever industry-wide residential recycling challenge to make it easier for 25 million families across the US to recycle.

About PepsiCo
PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $63 billion in net revenue in 2017, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including 22 brands that generate more than $1 billion each in estimated annual retail sales.

At the heart of PepsiCo is Performance with Purpose – our fundamental belief that the success of our company is inextricably linked to the sustainability of the world around us. We believe that continuously improving the products we sell, operating responsibly to protect our planet and empowering people around the world help PepsiCo run a successful global company that creates long-term value for society and our shareholders. For more information, visit www.pepsico.com

Cautionary Statement
Statements in this communication that are "forward-looking statements" are based on currently available information, operating plans and projections about future events and trends. Terminology such as "aim," "anticipate," "believe," "drive," "estimate," "expect," "expressed confidence," "forecast," "future," "goal," "guidance," "intend," "may," "objective," "outlook," "plan," "position," "potential," "project," "seek," "should," "strategy," "target," "will" or similar statements or variations of such words and other similar expressions are intended to identify forward-looking statements, although not all forward looking statements contain such terms. Forward-looking statements inherently involve risks and uncertainties that could cause actual results to differ materially from those predicted in such forward looking statements. Such risks and uncertainties include, but are not limited to: changes in demand for PepsiCo's products, as a result of changes in consumer preferences or otherwise; changes in, or failure to comply with, applicable laws and regulations; imposition or proposed imposition of new or increased taxes aimed at PepsiCo's products; imposition of labeling or warning requirements on PepsiCo's products; changes in laws related to packaging and disposal of PepsiCo's products; PepsiCo's ability to compete effectively; political conditions, civil unrest or other developments and risks in the markets where PepsiCo's products are made, manufactured, distributed or sold; PepsiCo's ability to grow its business in developing and emerging markets; uncertain or unfavorable economic conditions in the countries in which PepsiCo operates; the ability to protect information systems against, or effectively respond to, a cybersecurity incident or other disruption; increased costs, disruption of supply or shortages of raw materials and other supplies; business disruptions; product contamination or tampering or issues or concerns with respect to product quality, safety and integrity; damage to PepsiCo's reputation or brand image; failure to successfully complete or integrate acquisitions and joint ventures into PepsiCo's existing operations or to complete or manage divestitures or refranchisings; changes in estimates and underlying assumptions regarding future performance that could result in an impairment charge; increase in income tax rates, changes in income tax laws or disagreements with tax authorities; failure to realize anticipated benefits from PepsiCo's productivity initiatives or global operating model; PepsiCo's ability to recruit, hire or retain key employees or a highly skilled and diverse workforce; loss of any key customer or disruption to the retail landscape, including rapid growth in hard discounters and the e-commerce channel; any downgrade or potential downgrade of PepsiCo's credit ratings; PepsiCo's ability to implement shared services or utilize information technology systems and networks effectively; fluctuations or other changes in exchange rates; climate change or water scarcity, or legal, regulatory or market measures to address climate change or water scarcity; failure to successfully negotiate collective bargaining agreements, or strikes or work stoppages; infringement of intellectual property rights; potential liabilities and costs from litigation, claims, legal or regulatory proceedings, inquiries or investigations; and other factors that may adversely affect the price of PepsiCo's publicly traded securities and financial performance.

For additional information on these and other factors that could cause PepsiCo's actual results to materially differ from those set forth herein, please see PepsiCo's filings with the Securities and Exchange Commission, including its most recent annual report on Form 10-K and subsequent reports on Forms 10-Q and 8-K. Investors are cautioned not to place undue reliance on any such forward-looking statements, which speak only as of the date they are made. We undertake no obligation to update any forward-looking statement, whether as a result of new information, future events or otherwise.

ETHICMARK® Winners: “Ørsted” and “Trash Isles” Best Advertising Campaigns For 2018

Fri, 11/02/2018 - 11:13am

Ørsted from Denmark and a Plastic Oceans International campaign are the 2018 winners of the EthicMark® Awards for advertising and media campaigns that “uplift the human spirit and society.”

Founded in 2004 by sustainability pioneer and renowned futurist Hazel Henderson, chair, the EthicMark® Awards  demonstrate the power of advertising and marketing campaigns to inspire, focus on human potentials and further both public and private legitimate interests.  Winning campaigns uphold high standards of truth, integrity, responsibility, transparency and fairness, respecting diversity and refraining from greenwashing, instilling fear or misusing brain science.

The For-Profit winner is DONG Energy has become Ørsted from Ørsted Energy in Denmark. On their homepage, Ørsted explains its transition from oil and gas to renewable energy, emphasizing that the planet is home to all of us. 

The Non-Profit winner is Trash Isles, from the Plastic Oceans International and LADbible.  This demonstrates the sad state of our oceans by petitioning the United Nations to acknowledge a new ocean state – the Trash Isles, meeting the UN criteria for a country!

"Truth and trust are vital to all markets and societies,” says Hazel Henderson.  “Advertising drives media content---often mis-educating and misleading public opinion and choices.  The EthicMark® Awards call media to higher standards".  Co-chair Rinaldo Brutoco, President, World Business Academy says “These Awards have raised the ethical bar for all ads on all media“.

Dr Mila Popovich, World Academy of Art & Science, on the EthicMark Awards Executive Committee, announced the winners at the 29th annual SRI Conference on Sustainable, Responsible, Impact Investing in Colorado Springs, CO.  Jan Mercer Dahms. CEO, emphasizes to investors and investment professionals, the positive impact of marketing to their sustainability mission. 

Distinct from other advertising and marketing awards, EthicMark® award-winning organizations are recognized for the creativity of their message, the value of the product or service and the quality of the organization’s culture. This holistic standard ensures the integrity of the Awards and the esteem accruable to winners’ reputations.

The EthicMark® Awards thank pro bono Managing Director Rosalinda Sanquiche, Founder of Well Written Consulting, and our sponsor Ethical Markets Media, Certified B Corporation, co-sponsored by  the SRI Conference , the World Business Academy; ESPM, Brazil’s premier college for communication and marketing; GlobeScan; TBLI; Sustainable Brands; Tomorrow’s Company and Where Good Grows. 

The SRI Conference is presented by The SRI Conference and Community, a Folio Financial company, in partnership with First Affirmative Financial Network.  It is the largest, longest-running annual meeting of responsible investors and investment professionals working to direct investment capital toward a truly sustainable future.

Ethical Markets Media (USA and Brazil) is a multinational Certified B Corporation, working to reform markets and metrics while helping accelerate and track the transition to the green economy with the Green Transition Scoreboard®, Transforming Finance TV Series, and reports, articles, newsletters, and analysis by Hazel Henderson, editor-in-chief, on EthicalMarkets.com.  

Cherith Harrison, SRI Conference, 703-245-4891 or harrisonc@folioinvesting.com or
Joanna Black, 646-912-2681 or joannab@uptomoregood.com   
Hazel Henderson, Ethical Markets Media, 904-829-3140 or office@ethicalmarkets.com

Alliance Data Partners with Habitat for Humanity to Help Families Build Strength, Stability and Self-Reliance Through Shelter

Thu, 11/01/2018 - 2:07pm

Alliance Data, a global provider of data-driven marketing and loyalty solutions, is partnering with Habitat for Humanity to help create a world where everyone has a decent place to live. The company’s $300,000 contribution for U.S. and global Habitat builds, along with the commitment of associate volunteers, means more families will discover strength and stability through more resilient homes and communities.

“The communities where Alliance Data’s associates live and work are comprised of diverse populations, but one thing everyone has in common is the dream of safe, affordable housing,” said Dana Beckman, director of corporate affairs for Alliance Data. “Our journey with Habitat began 16 years ago and has reigned as one of our associates’ favorite organizations to volunteer with. Building on this solid history of partnership, and engagement, we see this expanded partnership as an opportunity to further accelerate Habitat’s progress.”

“Alliance Data is a company with a purpose and their commitment to Habitat shows that they are dedicated to making the world a better place,” said Julie Laird Davis, vice president of Corporate and Foundation Relations for Habitat for Humanity International. “Their support means Habitat is able to answer the call to provide solutions for the ever-growing need for housing. We look forward to working alongside their associates and in partnership with our hardworking homeowners.”

Alliance Data believes strong, resilient communities lead to a more sustainable economy and quality of life for those that live there, and that fact propels the company to invest in the places where they live and work.

About Habitat for Humanity

Driven by the vision that everyone needs a decent place to live, Habitat for Humanity began in 1976 as a grassroots effort on a community farm in southern Georgia. The Christian housing organization has since grown to become a leading global nonprofit working in local communities across all 50 states in the U.S. and in more than 70 countries. Families and individuals in need of a hand up partner with Habitat for Humanity to build or improve a place they can call home. Habitat homeowners help build their own homes alongside volunteers and pay an affordable mortgage. Through financial support, volunteering or adding a voice to support affordable housing, everyone can help families achieve the strength, stability and self-reliance they need to build better lives for themselves. Through shelter, we empower. To learn more, visit habitat.org.

About Alliance Data

Alliance Data® (NYSE: ADS) is a leading global provider of data-driven marketing and loyalty solutions serving large, consumer-based industries. The Company creates and deploys customized solutions, enhancing the critical customer marketing experience; the result is measurably changing consumer behavior while driving business growth and profitability for some of today's most recognizable brands. Alliance Data helps its clients create and increase customer loyalty through solutions that engage millions of customers each day across multiple touch points using traditional, digital, mobile and emerging technologies. An S&P 500, FORTUNE 500 and FORTUNE 100 Best Companies to Work For company headquartered in Plano, Texas, Alliance Data consists of three businesses that together employ approximately 20,000 associates at more than 100 locations worldwide.


Rowena Sara

Habitat for Humanity International

(404) 420-6732



Smithfield Foods Collaboration with Environmental Defense Fund and Roeslein Alternative Energy Helps Bring Monarch Butterflies Back in Large Numbers

Thu, 11/01/2018 - 2:07pm

Smithfield Foods, Inc. is the first food company to participate in a new program with Environmental Defense Fund (EDF) and Roeslein Alternative Energy (RAE) to restore key prairie habitat for monarch butterflies, as described in this video. Their efforts are helping bring back the iconic insect, which has experienced a 95 percent population decline since the 1980s and could be listed as a threatened species in June 2019. However, the monarch is currently undergoing what is anticipated to be the largest migration in 10 years.

“We’re excited about the potential of this unique partnership to support recovery of the beloved monarch butterfly and other pollinators that rely on healthy prairie habitat,” said David Wolfe, director of conservation strategies at EDF. “In addition to providing habitat for bees, butterflies, birds, and other wildlife, this program offers multiple other environmental and financial benefits. The economic savings come from the benefits prairies have for helping hold water and nitrogen in the soil, and reducing potential waste. There are also added revenue opportunities that come from appropriately timed harvesting of the prairie for biomass that can be used for biogas generation of clean, natural gas.”

Attracted to the program’s dual benefits, Smithfield contributed $300,000 to fund the planting of native grasses and monarch-friendly native milkweed and wildflower species on 1,000 acres of land on and surrounding its hog farm in Missouri.

“We recognize that prairie is both an environmental and economic force,” said Kraig Westerbeek, senior director of Smithfield Renewables for Smithfield Foods. “While helping to protect the environment surrounding our farms, prairie is creating a new revenue opportunity as an alternative source of clean, renewable energy.”

Since the 1990s, Smithfield has explored ways to transform hog manure into renewable energy. Smithfield recently announced the nationwide expansion of these efforts through Smithfield Renewables, a platform that unifies, leads, and accelerates the company’s carbon reduction and renewable energy efforts, while helping meet its industry-leading goal to reduce greenhouse gas emissions 25 percent by 2025. In Missouri, the food company has worked with RAE since 2014 to transform manure into renewable natural gas and is now looking to prairie grass as an alternative feedstock, particularly useful during the winter months.

“Generating energy from manure, prairie, or other biomass is pretty simple.” said Rudi Roeslein, founder and president of RAE. “Manure is captured in the underfloor of the hog buildings where scrapers are used to move and flush waste to an anaerobic digester or a covered lagoon, where anaerobic digestion takes place and solids are broken down to release methane gas that is transported to a central processing facility to be converted into renewable natural gas. Harvested prairie is used to supplement hog manure as an alternative source of energy. Prior to harvest, native prairie and cover crops provide an essential ecological service as critical habitat for pollinators and wildlife. This is an exciting new vision for renewable energy production.”

Together, Smithfield, EDF, and RAE are creating a compelling ecological and financial model for the growth and management of native prairie across the agricultural landscape. Ultimately, the unlikely collaborators are working to achieve a more resilient and ecologically diverse agricultural landscape.

About Smithfield Foods

Smithfield Foods is a $15 billion global food company and the world's largest pork processor and hog producer. In the United States, the company is also the leader in numerous packaged meats categories with popular brands including Smithfield®, Eckrich®, Nathan’s Famous®, Farmland®, Armour®, Farmer John®, Kretschmar®, John Morrell®, Cook’s®, Gwaltney®, Carando®, Margherita®, Curly’s®, Healthy Ones®, Morliny®, Krakus®, and Berlinki®. Smithfield Foods is committed to providing good food in a responsible way and maintains robust animal care, community involvement, employee safety, environmental, and food safety and quality programs. For more information, visit www.smithfieldfoods.com, and connect with us on FacebookTwitter, and LinkedIn.

About Environmental Defense Fund

Environmental Defense Fund (edf.org), a leading international nonprofit organization, creates transformational solutions to the most serious environmental problems. EDF links science, economics, law, and innovative private-sector partnerships. Connect with us on TwitterFacebook and our Growing Returns blog.

About Roeslein Alternative Energy

Roeslein Alternative Energy was founded in 2012 as an operator and developer of renewable energy production facilities that converts agricultural and industrial wastes, along with renewable biomass feedstocks to renewable natural gas and sustainable co-products. RAE engages in these business operations with a focus on incorporating native prairie restoration. RAE is a limited liability corporation with its principal office located in St. Louis, Missouri. To find out more, please visit www.roesleinae.com.



Lisa Martin

Smithfield Foods, Inc.

(757) 365-1980



Chandler Clay

Environmental Defense Fund

(202) 572-3312


NativeEnergy, LUSH, Clif Bar and Lime Bring Impact to Renewable Energy Credit Purchasing

Wed, 10/31/2018 - 5:05pm

NativeEnergy announced today the launch of a renewable energy portfolio, for the first time creating a mechanism for leading companies to be certain their purchase of renewable energy credits helps to build more new community scale renewable energy projects across North America.

Ethical beauty brand Lush Cosmetics, an early investor in the portfolio, was quickly joined by Clif Bar and Lime Bikes. Together with these and other leaders the portfolio aims to surpass two hundred thousand megawatt hours in new renewable energy generation before 2025.

“When setting our renewable energy goal, we searched extensively for a way to make a difference on the ground, by driving the deployment of new renewable projects. Taking an early role with NativeEnergy ensured we could do that,” says Lush Sustainability Analyst Richard Outhwaite. “An additional win for us was their pollinator-friendly design, which supports our work with organisations like Hives for Humanity. We are thrilled to see the portfolio launch and are excited to help exceed the performance goals.”

The portfolio provides critical upfront financing to projects that are stalled in their development because revenue from commodity REC sales is no longer enough to secure financing. The focus is small, community scale projects that bring economic value to residents and environmental benefits to local ecosystems. To balance the cost of funding such projects, the portfolio also purchases credits from existing renewable energy projects, but only those that pass financial additionality requirements – the high bar set for carbon projects but not required of commodity REC projects.

“Purchasing commodity RECs, in today’s market, does not drive the construction of new projects,” says NativeEnergy President Jeff Bernicke. “For this reason companies with ambitious goals for renewable energy and scope two emissions are actively seeking an alternative. They want to make an impact and know their actions add more new renewable energy to the grid.”

As Clif Bar & Company’s Elysa Hammond, Vice President of Environmental Stewardship, explains, Clif Bar “invested in rooftop solar at our headquarters in California and we have just announced a new two megawatt solar project at our Idaho bakery. When we don’t have the option to build onsite, we want to purchase credits that we know help to bring new projects online that benefit communities near our operations.”

At Lime “we are now leading the way in sustainable micro-mobility by meeting our goal of charging our entire scooter and e-bike fleet with 100% renewable energy. Through our new Lime Green program, we are investing in new renewable energy products. Our goal with NativeEnergy is not simply relying on the capacity of existing renewables, but actively working to expand them,” says Lime Vice President and Head of Sustainability Andrew Savage.

The portfolio structure maintains the simplicity of REC purchasing while adding the impact and tangible result of driving new projects. The portfolio delivers RECs on an annual basis in accordance with Green-e Energy certification and in compliance with LEED, the Environmental Protection Agency’s Green Power Partnership, Cradle-to-Cradle certification, the Science Based Targets Initiative and other programs.

“We are aiming to build a portfolio that surpasses a total one million MWh and we are excited to have Lush, Clif and Lime on board,” announces NativeEnergy’s Director of Strategy, Kevin Hackett. “Aggregating their demand with other leading companies means each renewable energy commitment plays a causal role in bringing new projects online.”

“We believe the portfolio continues our eighteen-year track record helping brands turn their sustainability goals into measurable results. It’s launch is well timed to our new status as a Public Benefit Corporation,” says Jennifer Cooper, Vice President of Strategy with NativeEnergy.

For information on NativeEnergy, visit www.nativeenergy.com/our-approach/renewable-energy/build-new-renewables/

About NativeEnergy

Vermont-based NativeEnergy, a Public Benefit Corporation, is a leading expert and provider of innovative programs that eliminate ecological impacts and contribute to the common good.  Developed in conjunction with its corporate partners, the company’s Help Build™ projects create uniquely brand-relevant national and international wind, water, biogas, solar, and other renewable energy and clean water initiatives that help those partners reduce carbon footprints, build supplier resilience, bring substantial social and environmental benefits to needful communities, and build a future that benefits all. Learn more at www.nativeenergy.com.

About Lush Cosmetics

Lush Cosmetics are purveyors of good, clean fun. We offer luxurious and ethical skincare, haircare and bath products, as well as unique gifts filled with fragrant and effective products.

2018 marks Lush’s 23rd anniversary of creating innovative cosmetics using fresh fruits and vegetables, the finest essential oils and ingredients that are ethically and sustainably sourced. Lush campaigns on animal protection, human rights and environmental conservation because it’s the right thing to do. With over 250 shops in North America and 930 shops worldwide, Lush is in a unique position to raise awareness on serious issues and bring about real change.

Never tested on animals, every single Lush product is vegetarian, and about 85 percent are vegan, 40 percent preservative-free and 35 percent unpackaged. Lush supports Fair Trade, Community Trade and charitable initiatives, and follows the simple policy: have the least possible impact on the environment while still producing beautiful and effective products.

About Clif Bar & Company

Clif Bar & Company crafts nutritious and organic food to feed and inspire adventure, including the CLIF® BAR® energy bar; CLIF Kid®, Nourishing Kids in Motion® and LUNA®; The Whole Nutrition Bar. Family and employee-owned, the company is committed to sustaining its people, brands, business, community and the planet. For more information on Clif Bar & Company, please visit www.clifbar.com, check out our Facebook page at www.facebook.com/clifbar and follow us at www.twitter.com/clifbar and www.instagram.com/clifbar

About Lime Bikes

Smart Mobility for the Modern World. Lime is founded on the simple idea that all communities deserve access to smart, affordable mobility. Through the equitable distribution of shared scooters, bikes and transit vehicles, we aim to reduce dependence on personal automobiles for short distance transportation and leave future generations with a cleaner, healthier planet. For more information on Lime, please visit www.li.me and www.li.me/lime-green.

New Digital STEM-Career Curriculum Takes High-School Students Behind-the-scenes with Scientists and Engineers Working on Life-saving Technologies

Wed, 10/31/2018 - 2:05pm

Lockheed Martin has partnered with Discovery Education on Generation Beyond: Aviation, a digital STEM curriculum that takes students behind-the-scenes with Lockheed Martin engineers and scientists to solve real-world technology challenges, from fighting wildfires to making flight suits for military pilots safer.

Learn more about the new Generation Beyond: Aviation curriculum: www.generationbeyondinschool.com.  

Through video challenges, a virtual field trip at Lockheed Martin’s famous Skunk Works® and surprise STEM lab takeovers in select U.S. high schools, the Generation Beyond: Aviation curriculum will engage students in learning about a range of cutting-edge technology areas, applying critical thinking skills, discovering the exciting work a STEM career can offer and hearing directly from people who are doing that exciting work today.

Generation Beyond: Aviation uses the excitement of aerospace to inspire and educate high school students about STEM careers,” said Michele Evans, executive vice president of Lockheed Martin’s Aeronautics business. “We’re challenging high school students to think differently, take risks, innovate and collaborate – skills that are necessary to succeed in today’s high-tech economy.”  

Lockheed Martin launched Generation Beyond in 2016 in partnership with Discovery Education, the leading provider of digital content and professional development for K-12 classrooms.

“Discovery Education and Lockheed Martin believe that immersive experiences activate holistic learning, and together, through ‘Generation Beyond: Aviation,’ our goal is to advance the next generation by reimagining the workforce of tomorrow,” said Lori McFarling, senior vice president and chief marketing officer, Discovery Education. “We are proud of this expansion of the ‘Generation Beyond’ initiative and we are confident that it will deliver meaningful experiences that prepare today’s students for future STEM-skill mastery, aeronautic exploration and 21st-centruy success.”

Learn more about Lockheed Martin’s Generation Beyond STEM education program. Learn more about Lockheed Martin’s commitment to STEM education.  

About Lockheed Martin:
Headquartered in Bethesda, Maryland, Lockheed Martin is a global security and aerospace company that employs approximately 100,000 people worldwide and is principally engaged in the research, design, development, manufacture, integration and sustainment of advanced technology systems, products and services. This year, the company received three Edison Awards for groundbreaking innovations in autonomy, satellite technology and directed energy. Learn more at www.lockheedmartin.com.

About Discovery Education:
As the global leader in standards-based digital content for K-12 classrooms worldwide, Discovery Education is transforming teaching and learning with award-winning digital textbooks, multimedia content, professional learning, and the largest professional learning community of its kind. Serving 4.5 million educators and over 50 million students, Discovery Education’s services are available in approximately half of U.S. classrooms, 50 percent of all primary schools in the UK, and more than 50 countries around the globe. Inspired by the global media company Discovery, Inc., Discovery Education partners with districts, states, and like-minded organizations to captivate students, empower teachers, and transform classrooms with customized solutions that increase academic achievement. Explore the future of education at DiscoveryEducation.com.

7-Eleven’s RENEW™ Reduced Emissions Program and Customers Help Plant 100,000 Trees With The Arbor Day Foundation

Wed, 10/31/2018 - 2:05pm

In one year, 7-Eleven, Inc. and its customers have planted 100,000 trees and offset 32,448 metric tons in carbon emissions through the RENEW™ reduced emissions fuel program. That is the equivalent of powering 1.6 million homes for a whole day with no environmental impact.

The RENEW program partners with the Arbor Day Foundation to ensure trees were planted strategically in some of the areas that needed them most, including reforestation projects for national parks impacted by forest fires. Since the launch of the program in September 2017, 7-Eleven RENEW, collaborating with the Arbor Day Foundation, has reached its goal of planting 100,000 trees.

The RENEW reduced emissions program is a collaboration between 7-Eleven and GreenPrint, a company that promotes sustainability through the retail gasoline, fleet and consumer product industries.

A total of 934 7-Eleven® locations offer the RENEW program in Northern California, Portland, Oregon, Seattle, Washington, Madison and Milwaukee, Wisconsin and Vancouver, B.C.  

Click here to locate a 7-Eleven store offering the RENEW program near you.

Customers can reduce their emissions by purchasing the same high-quality fuel they have always pumped at 7-Eleven stores. GreenPrint calculates tailpipe emissions from gasoline sales to determine the amount to invest in certified carbon reduction projects. The goal is to help offset carbon emissions in the atmosphere by up to 30 percent, while supporting local nonprofit organizations and planting trees together with the Arbor Day Foundation.

“We’ve expanded our sustainability footprint as it is important to our communities, customers and organization,” said 7-Eleven Executive Vice President and Chief Operating Officer Chris Tanco. “In 2019, we look forward to continuing to make a positive impact on the local communities in which we operate by further growing the RENEW program.”

For every gallon of gas purchased in the 7-Eleven RENEW program, an investment is made in reforestation, green-scape projects, wildlife protection and renewable energy projects designed to help reduce tailpipe emissions. The local, regional and global certified carbon reduction projects are designed to remove carbon dioxide from the atmosphere. The RENEW program helps to fund more than a dozen sustainability projects.

“7-Eleven and their RENEW reduced emissions fuel program are an example of how to do the right thing in business and the communities you serve,” said Dan Lambe, President at the Arbor Day Foundation. “Through this collaboration, thousands will benefit from the positive environmental impact that 100,000 trees have on a community for many years.” 

7-Eleven’s Plant it ForwardSM program enables customers and local community members to take part in 7-Eleven’s planting initiative by dedicating a tree to family or friends. 

“It is exceptional to see an organization, such as 7-Eleven, that consistently listens to its customers’ ambitions and provides them with the resources they are looking for to fulfill them,” said Pete Davis, founder and CEO of GreenPrint. “With the RENEW program, 7-Eleven is able to help customers achieve their desire to help the environment and make their community a better place.” 

To locate a 7-Eleven store offering the RENEW program near you, visit: https://www.7-elevenrenew.com/locator


About 7-Eleven, Inc.
7-Eleven, Inc. is the premier name and largest chain in the convenience-retailing industry. Based in Irving, Texas, 7-Eleven operates, franchises and/or licenses more than 67,000 stores in 17 countries, including 11,800 in North America. Known for its iconic brands such as Slurpee®, Big Bite® and Big Gulp®, 7-Eleven has expanded into high-quality salads, side dishes, cut fruit and protein boxes, as well as pizza, chicken wings, cheeseburgers and hot chicken sandwiches. 7-Eleven offers customers industry-leading private brand products under the 7-Select® brand including healthy options, decadent treats and everyday favorites, at an outstanding value. Customers also count on 7-Eleven for bill payments, self-service lockers and other convenient services. Find out more online at www.7-Eleven.com, via the 7Rewards® customer loyalty platform on the 7-Eleven mobile app, or on social media at FacebookTwitter and Instagram.

About GreenPrint

Founded by a team of loyalty and rewards experts, GreenPrint created the first reduced emissions programs for fuel which is licensed to convenience store chains, energy companies, and corporate fleets – enabling them to sell, or fill up with, more environmentally friendly fuel. Today the company reduces emissions on almost 360 million gallons annually across hundreds of retail locations and 100,000 corporate and municipal fleets in 12 countries.

About the Arbor Day Foundation

Founded in 1972, the Arbor Day Foundation has grown to become the largest nonprofit membership organization dedicated to planting trees, with more than one million members, supporters and valued partners. Since 1972, more than 300 million Arbor Day Foundation trees have been planted in neighborhoods, communities, cities and forests throughout the world. Our vision is to help others understand and use trees as a solution to many of the global issues we face today, including air quality, water quality, climate change, deforestation, poverty and hunger.

As one of the world's largest operating conservation foundations, the Arbor Day Foundation, through its members, partners and programs, educates and engages stakeholders and communities across the globe to involve themselves in its mission of planting, nurturing and celebrating trees. More information is available at arborday.org.

Goodness Gains Momentum as 200 More Companies Embrace Benevity’s Innovative Approaches to Employee Engagement

Tue, 10/30/2018 - 1:59pm

Benevity, Inc., the global leader in corporate social responsibility (CSR) and employee engagement software, today announced that 212 companies—including Okta, Tiffany & Co., Rackspace® and Major League Baseball—have joined the growing Benevity client community since this time last year.  The businesses represent a wide range of industries and join a long list of iconic global brands who are already leveraging Benevity’s holistic solution to run corporate social impact initiatives alongside employee-centred giving and volunteering.

Companies choose Benevity because of its user-centric design and scalable approach that brings much needed automation, efficiency and impact to the charitable landscape, while providing users with a simple way to support the causes that matter to them. Benevity makes it easier for companies to empower their employees and customers to give, volunteer and take positive action—and for charities to reach new donors and receive more of the resources they need.

“From day one, a genuine passion toward giving back has been embedded deep into our unique culture,” said Allie Patterson, Community Affairs Specialist at Rackspace. “Today, Rackers are involved in everything from mentorship programs and food drives to rebuilding after natural disasters and raising money for colleagues’ life emergencies. Our employees’ commitment to make the world around them a better place is truly limitless—much like our employee-led giving and volunteering program, Rack Gives Back, and Benevity’s technology used to power it.”

Recently, Benevity launched its ground-breaking employee engagement module, Missions. Through Missions, companies are engaging their global workforce in positive actions, helping create unified, purpose-driven corporate cultures and harnessing the power of small contributions to increase their social impact.

“We are pleased to welcome a breadth of new clients to our growing community,” said Bryan de Lottinville, Founder and CEO of Benevity. “There is tremendous power, culturally, societally and at the business impact level for companies to help people be their ‘best selves’ in their work and life. By engaging people around CSR in more personally meaningful ways, companies are truly reinventing what it means to be a force for good in today’s world.” 

Okta is an example of the growing trend. “We’re constantly experimenting with new ways to engage our employees around their passion for doing good,” said Anna Currin, Global Program Manager, Okta for Good. “Our programs can include everything from seeding charitable funds into the giving accounts of new hires, disaster relief efforts and bringing nonprofits into the office, to grassroots volunteering initiatives and passing out charitable gift cards at conferences. The best thing about partnering with Benevity is that we feel empowered to continuously imagine new ways of doing good in the world and then see it come to life time and time again.”

About Benevity
Benevity, Inc., a certified B Corporation, is the global leader in corporate social responsibility and employee engagement software, including online giving, matching, volunteering and community investment. Many of the world’s most iconic brands rely on Benevity’s award-winning cloud solutions to power corporate “Goodness” programs that attract, retain and engage today’s diverse workforce by connecting people to the causes that matter to them. With software that is available in 17 languages, to an employee base of 10 million users around the world, Benevity has processed over 2.5 billion dollars in donations and 15 million hours of volunteering time this year to almost 150,000 charities worldwide.

Conference on Connections Between Soil Health and Human Health Results in 10 Research Priorities

Tue, 10/30/2018 - 1:59pm

Almost 200 scientists and organization leaders engaged with 41 researchers and subject matter experts during a two-day Conference on Connections Between Soil Health and Human Health, October 16 – 17, 2018.  Topic-rich briefings were led by experts in soil health, microbiome research, nutrition, and public health, where participants discussed the state of the science, identified gaps, proposed research priorities, and discussed policy and funding related opportunities, which will be provided in a future report.

The Conference Resulted in 10 Recommended Research Priorities:

  1. Understand the fundamental microbiome structures and functions related to land management, soil health and human health. Connect existing research on the human microbiome to the soil microbiome.
  2. Integrate the vast amount of existing data into a summary review of soil health and human health that links gaps, knowns, unknowns and immediate actions. Integrate stakeholders, facilitate transdisciplinary knowledge, and compile short bullets and references to communicate those results to many diverse stakeholders, including students and Extension personnel.
  3. Understand soil health and regenerative systems around the world and their impacts on the environment and the global food system. Validate methods for soil health measurement across soils and regions. Involve farmers in research efforts. Use Extension and Farm Bill programs to take action.
  4. Frame future research questions with the following thought in mind: If farmers and health care providers are hired to deliver soil health and/or human health outcomes associated with a research question, how might that affect the implementation and adoption of the research findings?
  5. Capitalize on long-term experiment stations by using them to engage the medical community and industry in tracking bioavailability of nutrients and toxins from soil to plants to humans and microbes. This includes studying farm laborers and consumers relative to food consumed and chemical exposures.
  6. Determine how the known suite of soil health practices can impact human wellness, economics and the environment. Determine the mechanism linking soil management with nutritional content of the food produced. 
  7. Develop a network of permanent research sites in different regions (at least three: East, Midwest, and West) that allows comparison of conventional, organic, and regenerative agricultural production systems, along with urban areas and native habitats (e.g., forests) for their nutrient uptake and other properties. Such a network would attract other researchers bringing additional tools, analyses, and expertise to the effort, such as food companies, the Centers for Disease Control, and the U.S. Department of Agriculture.
  8. Create a center to quantify the positive and negative impacts of increasing soil organic matter and associated management systems across the entire agricultural value chain. With a community of diverse researchers contributing quantitative data to value chain analysis, determine how to maximize benefits and minimize adverse impacts on human health through agricultural management practices.
  9. Characterize human-soil interactions for exposure analyses, health impacts, and identify avenues for intervention. Communicate results with scientific, grower and technical stakeholders at various scales and locations.
  10. Identify specific partners to increase and optimize bioavailability in soil health agricultural management systems to decrease contamination and promote community well-being.

For further information, visit www.soilhealthinstitute.org.

About the Soil Health Institute

The Soil Health Institute (www.soilhealthinstitute.org) is a non-profit with the mission to safeguard and enhance the vitality and productivity of soil through scientific research and advancement. The Institute works with its many stakeholders to identify gaps in research and adoption; develop strategies, networks and funding to address those gaps; and ensure beneficial impact of those investments to agriculture, the environment and society.


EcoVadis Supports Due Diligence Efforts Conducted By The Foundation For The Global Compact And Seven United Nations Agencies

Tue, 10/30/2018 - 10:59am

EcoVadis, the leader in business sustainability ratings for global supply chains, has announced today a three-year partnership with the Foundation for the Global Compact. The Foundation will leverage EcoVadis’ platform to evaluate the risk and performance of business participants of the UN Global Compact.

“Since its founding over 10 years ago, EcoVadis has aligned its sustainability assessment methodology with the Ten Principles of the UN Global Compact. Thus, our new partnership is a perfect fit with the Foundation for the Global Compact and the United Nations Global Compact’s mission to mobilize a global sustainability movement," said Pierre-Francois Thaler, co-CEO and co-founder at EcoVadis. “We look forward to working closely with the Foundation and the UN agencies to drive responsible business practices.

Through its relationship with the Foundation for the Global Compact, Ecovadis will also provide services to seven United Nations agencies.

For more information on how EcoVadis aligns with the UN Sustainable Development Goals, and provides deeper insights into organizations’ sustainability and CSR performance, visit our website at www.ecovadis.com.

About EcoVadis

EcoVadis is the world’s most trusted provider of business sustainability ratings, intelligence and collaborative performance improvement tools for global supply chains. Backed by a powerful technology platform and a global team of domain experts, EcoVadis’ easy-to-use and actionable sustainability scorecards provide detailed insight into environmental, social and ethical risks across 190 purchasing categories and 150 countries.  Industry leaders such as Johnson & Johnson, L’Oréal, Nestlé, Schneider Electric, Michelin and BASF are among the more than 50,000 businesses on the EcoVadis network, all working with a single methodology to evaluate, collaborate and improve sustainability performance in order to protect their brands, foster transparency and innovation, and accelerate growth. Learn more on ecovadis.com, Twitter or LinkedIn.

Americans Demand Authenticity in Corporate Citizenship, According to New Research by Changing Our World

Tue, 10/30/2018 - 10:59am

Over 75% of Americans think companies can be more talk than action when it comes to supporting social issues, according to Changing Our World’s latest report, “The Authenticity Opportunity.” The report, based on a new study of Americans aged 18-65, explores people’s perceptions of and expectations for authenticity in corporate citizenship. As more and more companies push their support for social issues into the spotlight, the study finds that many Americans are skeptical that companies actually do what they say and that consumers and employees will reserve their loyalty for those companies which they believe are genuinely committed to making a difference.

Most Americans (70%) still believe companies should support social issues and causes, but the research reveals the importance of authentic engagement with social issues. Nearly 70% of people will endorse a company that they believe is genuinely committed to making a difference in society, while 67% will speak out against a company they don’t believe is authentic in its actions. 

“In an age where transparency and activism are the norm, companies face an incredible level of scrutiny in their actions, values and contributions to society,” says Brian Crimmins, CEO, Changing Our World. “Our research shows companies can’t afford to take a superficial approach to building a better world.”

Stakeholders’ trust and loyalty is on the line. Consumers will boycott (61%) and speak out against (67%) a company that is inauthentic in its citizenship efforts. Younger generations, specifically, prioritize a company’s social commitments when searching for a new job.

On the other hand, consumers and employees are eager to reward companies for authentic citizenship efforts. More than seven in ten people will purchase a company’s products over those of a competitor based on the company’s authentic commitment to social issues. When employees believe their own employer is genuine in its efforts, nearly 75% will recommend the company as a good place to work, and nearly 60% will put in extra effort on the job. 

“The data shows a cautionary tale, but also presents a tremendous opportunity for companies to get ahead by embracing an authentic approach to supporting causes and communities,” says Crimmins.

There is clear value in authentic corporate engagement with social issues, but that authenticity must be earned. The research shows agreement – across gender and age groups – on what an authentic approach means. Americans expect companies to be “all in” for the causes they support by maximizing and strategically leveraging their assets, and adopting a strategy that is designed for longevity. And when a company’s good work leads to endorsement from third party advocates such as nonprofit organizations, consumers are much more likely to buy in.

“As corporate citizenship professionals, we’ve observed over the years how poorly designed or clearly self-serving efforts can backfire on a company. People are savvy and won’t be fooled by splashy, short-term campaigns that lack substance,” says Mandy Ryan, Managing Director, Changing Our World. “However, we know that immense social and business impact can be made when companies get it right. We are proud to give citizenship practitioners the quantitative backing to affirm their citizenship strategy, or obtain buy-in to adopt a more authentic approach.”

About Changing Our World

Changing Our World (www.changingourworld.com) is a trusted social impact consulting firm that advises leading corporations and nonprofit organizations. From fundraising to corporate citizenship, our diverse practice areas are bound by a common commitment to help our clients succeed so that they can do more good in the world. The Corporate Social Engagement team specializes in designing and implementing strategic corporate citizenship programs that deliver social impact while driving business objectives. We focus on maximizing the ways in which a company engages with its employees, consumers, and community partners to authentically address vital social needs.

Changing Our World is part of Omnicom Group Inc. (NYSE: OMC).

About Omnicom

Omnicom Group Inc. (NYSE: OMC) (www.omnicomgroup.com) is a leading global marketing and corporate communications company. Omnicom’s branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries. Follow us on Twitter for the latest news.

Responsible Business Alliance Announces Compass Awards Winners

Tue, 10/30/2018 - 10:59am

The Responsible Business Alliance (RBA) today announced the winners of its inaugural Compass Awards program recognizing corporate social responsibility (CSR) excellence across three categories: Leadership, Innovation and Implementation.

The primary objective of the Compass Awards is to recognize efforts of RBA members, their factories and suppliers that lead to meaningful, positive change in line with the RBA's vision and mission. The award submissions will also serve as examples of successful actions that other companies can emulate.

The RBA received 55 entries, nearly 20 in each category, which were reviewed and scored by an independent panel of judges from intergovernmental organizations and civil society. The winners were announced during a ceremony at the RBA’s annual conference, Responsible Business 2018, in Santa Clara, California.

  • Leadership WinnerIntel – Eliminating Forced Labor in the ICT Supply Chain

  • Innovation WinnerDell – Innovatively Creating Value From Waste Using Sustainable Materials

  • Implementation WinnerJabil – The Jabil Family Looks After Your Family

“We are grateful to all of the companies that submitted entries to the awards and the independent judges for their thoughtful evaluations,” said Rob Lederer, Executive Director of the Responsible Business Alliance. “The 2018 Compass Awards winners stood out with extraordinary commitments and impact, and we look forward to sharing their stories with the wider membership of the RBA.”

The positive impact reflected in the collective 55 Compass Awards applications is immense, affecting hundreds of thousands of people across at least 15 countries. The RBA plans to publish a compendium in 2019 highlighting many of these best practices, which can serve as inspiration and guidance for like-minded companies as they develop their own programs.

About the RBA

The Responsible Business Alliance (RBA), formerly the Electronic Industry Citizenship Coalition (EICC), is a nonprofit coalition of leading companies dedicated to improving social, environmental and ethical conditions in their global supply chains. RBA members commit and are held accountable to a common Code of Conduct and utilize a range of programs, training and assessment tools to support continuous improvement. The RBA is comprised of more than 140 members with combined annual revenue of greater than $5 trillion and directly employing over 6 million people. For more information, visit ResponsibleBusiness.org and follow @RBAllianceOrg.

2018 Sustainability and Circular Economy Summit

Tue, 10/30/2018 - 10:59am

Join the U.S. Chamber of Commerce Foundation May 9—10 in Washington, D.C. for the fourth annual Sustainability and Circular Economy Summit, "Translating Value to Ignite Action."

Gain the practical knowledge, skills, and applications needed to most effectively implement circular economy communication strategies, both within and outside your organization.

Early Bird prices end in less than two weeks, so make sure to register now before it's too late!

For more information, visit: https://goo.gl/UVbR2y

SC Johnson Accelerates Progress Boosting Plastic Recycling and Reuse

Mon, 10/29/2018 - 1:56pm

Today, SC Johnson is announcing a series of commitments to further reduce its own plastic footprint, by boosting recycled plastic content in its packaging, supporting reuse of plastic bottles through concentrated refills, and launching an effort to make Ziploc® bags recyclable at curbside. 

For decades, plastic has been making lives better for people around the world. The problem of plastic pollution, however, has become a growing one with more than 30 percent of plastic waste escaping collection systems and going into the environment. Ocean plastic has reached a global crisis level, with 8 million metric tons of plastic entering the ocean every year – the equivalent of one dump truck load every minute.[i] Fisk Johnson, Chairman and CEO of SC Johnson, witnessed this pollution himself on a dive recently in Indonesia.

“At SC Johnson, being an environmental leader has been a principle we have worked hard at for generations,” said Fisk Johnson, Chairman and CEO of SC Johnson. “With the increasing spotlight on the global plastic waste crisis, we wanted to share our efforts externally. We hope they inspire other companies to take similar steps toward a circular plastic economy, because the planet simply cannot sustain the status quo.”

SC Johnson has a longstanding commitment to preserving the environment and has been working to improve the sustainability and circularity of its plastic products for more than a decade. Today, SC Johnson is announcing a series of commitments in accordance with the New Plastics Economy Global Commitment to reduce its own plastic footprint, and encourage reuse and recycling of plastic products:

  • 100% of SC Johnson plastic packaging will be recyclable, reusable or compostable by 2025. Currently, 90 percent of SC Johnson’s plastic packaging is designed to be recyclable, reusable or compostable.

  • Triple the amount of post-consumer recycled (PCR) plastic content in SC Johnson packaging by 2025. SC Johnson will increase its use of PCR plastic in its packaging from 10 million kilograms to more than 30 million kilograms by 2025. As part of this, SC Johnson will increase the percentage of PCR plastic that it uses in its North American and European bottles from 20 percent today to 40 percent by 2025.

  • Expand the number of concentrated refill options for SC Johnson products by 2025. Since 2011, SC Johnson has been making concentrated liquid refills for its Home Cleaning trigger bottle products in the U.S. Each trigger bottle is designed to deliver 10,000 sprays so it can be refilled and reused an average of 13 times, every time avoiding a single-use alternative. The company will continue to expand its variety of concentrated refill options, enabling consumers to reuse packaging and reduce waste.

  • Continue to remove excess plastics wherever possible. SC Johnson has been relentlessly focused on designing unnecessary packaging out of its products. From 2011 to 2017, the company has removed 9.5 million kilograms of materials from its packaging.

  • Champion curbside recycling of plastic film. SC Johnson will continue its effort to make curbside recycling of flexible plastic film such as Ziploc® brand bags a reality in the U.S. SC Johnson is also promoting reuse of Ziploc® brand bags, which are made to be reused many times.

  • Work with industry and other organizations to support circular plastic economy models. SC Johnson will work with industry and NGOs to further support the circular plastic economy and keep plastic out of landfills and the environment.

Transforming Industry: SC Johnson is Leading a Plastic Recycling Revolution

Creating a circular plastic economy isn’t just about products. It’s also about transformative change across industry. SC Johnson has spent years working with recycling industry experts to understand barriers for recycling and find solutions to overcome them.

Most recently, in 2018 the company launched Ziploc® brand recycled trash bags, proving that recycled plastic film can be diverted away from landfills and reused for valuable new items instead. The trash bags are the first made with 100 percent post-consumer recycled (PCR) plastic film collected through a U.S. recycling center.

More than a Decade of Progress Reducing Plastic Waste

Like its Greenlist™ ingredient selection program and investments to fight deforestation, the company also has a systematic approach to reducing plastic waste.

SC Johnson has relentlessly focused on designing unnecessary packaging out of its products for years. From 2011 to 2016, the company removed 8.5 million kilograms of packaging materials across its business. In 2017, it cut an additional 1 million kilograms of plastic from its product packaging.

Just as important, 90 percent of SC Johnson’s plastic packaging is designed to be recyclable or reusable. Its Home Cleaning trigger bottles – for products like Windex®, Scrubbing Bubbles® or Mr Muscle® – are designed to deliver 10,000 sprays. This means the same bottle can be refilled and reused an average of 13 times. The company has sold refills in numerous global markets for years and launched concentrated Home Cleaning refills in the U.S. since 2011.

The company’s SC Johnson Professional® products, used in settings like hospitals and hotels, also minimize waste. SC Johnson patented a reusable cleaning bottle with recyclable concentrated liquid refill cartridges. Each bottle is designed for 250,000 trigger pulls and each cartridge replaces 16 single-use bottles, on average.

SC Johnson is also hard at work to promote reuse and recycling of Ziploc® brand bags and offer compostable alternatives. 100 percent of Ziploc® brand bags and containers are reusable. Ziploc® brand bags can be reused on average 10 times and Ziploc® containers on average 30 times, depending on how they’re used. SC Johnson is further promoting innovative ways to reuse Ziploc® brand bags with imaginative ideas for activities, crafts and storage solutions that encourage reuse

The company continues its mission to make curbside recycling of used flexible plastic film a reality in the U.S. and reduce waste that enters into landfills. SC Johnson achieved an important milestone this year with the introduction of the first-ever trash bag made with 100% PCR film, including Ziploc® bags, collected through a pilot program at a U.S. recycling center. In addition, SC Johnson will expand production of Ziploc® Compostable Food Scrap bags for consumers with access to commercial compost facilities in their communities.

A Legacy of Bold Decisions

SC Johnson’s actions over the years to improve the sustainability of products has required

bold decisions. In 2004, SC Johnson eliminated PVC and PVDC from its products and packaging, including Saran® Wrap, due to concerns about the release of toxic chemicals into the environment when materials containing chlorine end up in municipal incinerators. While other companies continue to use PVDC, and the ingredient’s removal created a competitive disadvantage for the iconic Saran® Wrap brand, it was the right thing to do.

“As the fifth-generation leader of our family company, I know our job is to protect not only our business interests, but also the values on which this company was founded,” said Johnson. “When we make decisions that are for the good of people and the planet, we gain a surer sense of who we are as a company and what we want SC Johnson to represent.”

Experiencing the Ocean Plastic Issue Firsthand

A lifelong diver, Johnson recently participated in a dive with long-time NGO partner Conservation International to explore the issue firsthand in the waters off the coast of Indonesia. He was able to see the diversity of marine life, but also better understand the risks of plastic in the water and washing ashore on beaches.

“It is amazing to see firsthand the natural beauty and diversity of our oceans, and to fully appreciate what’s at stake here,” said Johnson. “I think it’s incredibly important that business, governments, civil society and people around the globe work together to solve this really important problem for humanity.”

Johnson plans to do other dives in the coming months to explore the impacts of ocean plastic on marine life.

For more information on SC Johnson’s commitment to addressing plastic pollution and to learn how the company is helping to support a more circular plastic economy, visit www.scjohnson.com/plastic


[i] World Economic Forum, Ellen MacArthur Foundation and McKinsey & Company,

The New Plastics Economy — Rethinking the future of plastics

(2016, http://www.ellenmacarthurfoundation.org/publications).


NHBSR 2018 Sustainability Slam